Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. It’s among the clearest thinking I’ve read on the political crisis that the UK currently finds itself in. ?? You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Beyond PR

APRIL 13, 2018

Leaving critical gaps in coverage can have a big impact on crisis planning or campaign monitoring. Social media is now a platform that businesses need to be listening to in order to accurately monitor crisis planning or campaign monitoring. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 18, 2018

With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also >>>Also see: Is Media Relations Getting Harder?

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Crisis communications. Media relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 77

Creativity Study Survey Advertising 77

Presspage

JUNE 27, 2017

Checking beforehand if the hosting company of your newsroom is able to cope with large amounts of traffic (during a crisis or event, for example), updates of servers and databases, and technical issues that might arise may save you a lot of headaches later on. Accessibility is not a straightforward subject to cover.

Social Media 96

Social Media Infographics YouTube Strategy 96

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Internal linking is great for your search rankings, but don’t overdo it with your links. Craft a Good Headline.

Writing 59

Writing SEO Google Local 59

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Communication World is a publication of the International Association of Business Communicators (IABC).

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Of course, no single employee can handle every task.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). ” Golis believes Vox’s editorial viewpoint reflects its internal culture. Brexit: what happens when Britain leaves the EU.

Media 111

Media Journalism Content Marketing Education 111