5W PR

OCTOBER 2, 2023

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Crisis management Authenticity is invaluable during times of crisis.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. Communications professionals often get involved when a crisis arises, but this is too late!

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

Melissa Agnes

DECEMBER 3, 2014

For even more information and tips on CASL, listen to episode #025 of The Crisis Intelligence Podcast. Here’s a good place to get started with this step: Episode #025 of The Crisis Intelligence Podcast – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel. Crisis Prevention Internet Law and Compliance'

Policies 205

Policies Privacy Crisis System 205

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

B2B 156

B2B How To Pitching Conference 156

Landis PR

FEBRUARY 5, 2024

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11. Hootsuite Insights: For social listening and sentiment analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. What’s your crisis PR background? Where do you get your news? This is a make-or-break question— at least for some of us here.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Here’s how any tech company can benefit from the right PR campaign.

Company 120

Company Banking Education B2C 120

Melissa Agnes

DECEMBER 3, 2014

For even more information and tips on CASL, listen to episode #025 of The Crisis Intelligence Podcast. Here’s a good place to get started with this step: Episode #025 of The Crisis Intelligence Podcast – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel. Tips for preparing a CASL compliance policy. By Maanit Zemel.

Policies 100

Policies Privacy Crisis Management Crisis 100

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

For example, if you rep an online roommate pairing service, you will want alerts on news topics like the apartment rental market, housing regulations, or even roommate horror stories. Another example is the YouTube brand safety crisis. But eyeballs can’t catch everything, so most set up digital news alerts.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen.

Facebook 157

Facebook Reputation Mobile Privacy 157

Mark My Words

AUGUST 21, 2019

Sorry, but this is an example of the inner circle clutching at straws. It’s the Sussexes insistence on a version of privacy in an age of absolute scrutiny, that is their real Achilles heel. It’s not the same world in 2019, but Diana was an example Meghan would do well to study.

Privacy 60

Privacy Instagram Examples Crisis 60

The Hoyt Organization

FEBRUARY 19, 2024

It also demonstrates professionalism and respect for the individual’s privacy with the negative experience. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. This approach shows other customers that you’re proactive in resolving complaints.

Policies 98

Policies Construction Reputation Privacy 98

NewsWhip

JUNE 2, 2021

This article will describe its main features and give examples of how it guides decision making today. Predictive Crisis Management . It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88

Media Data Reddit Crisis 88

Waxing UnLyrical

MARCH 31, 2020

The sail thingies you see are a privacy screen, but apparently they are also perfect squirrel trampolines 😉 I was never a “bird person” growing up. It is easy to succumb to panic and fear as we go through the global COVID-19 crisis together. This pic is of a bird feeder in my backyard.

Crisis Communications 69

Crisis Communications Crisis Nonprofit Privacy 69

Melissa Agnes

OCTOBER 9, 2018

Gaining legal’s support and buy-in for your crisis readiness can sometimes be a challenge, but when achieved, can become one of your most powerful allies. And yet, once this alliance is formed it is such a powerful asset to the organization’s crisis readiness. About this episode. Connect with Jackie on LinkedIn.

Crisis 20

Crisis Crisis Management How To Privacy 20

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics. When the timing is off.

Interviews 160

Interviews Media Local Privacy 160

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Wells Fargo. About a year-and-a-half ago investigators found 1.4

Company 87

Company Banking Crisis Facebook 87

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. For example, Patagonia weighing in on environmental issues probably resonates with their customers. To be clear, there are cases where it makes sense.

Technology 134

Technology Study Communications Survey 134

Ethical Voices

FEBRUARY 12, 2024

For example, we equip people to testify in state legislatures and students to conduct their own peer-to-peer research. You mentioned you wanted to start with that example. Are there other ethical personal examples you wanted to share? So, there’s with my coworkers, but even outside of that, I’ll give you an example.

Ethics 80

Ethics Nonprofit Community Examples 80

Shift Communications

AUGUST 4, 2015

Use common sense and common courtesy: for example, it’s best to ask permission to publish or report on conversations that are meant to be private or internal to (COMPANY). Make sure your efforts to be transparent don’t violate (COMPANY)’s privacy, confidentiality, and legal guidelines for external commercial speech.

Guidelines 60

Guidelines Social Media Media Privacy 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

That coverage will also likely lead to more opportunities for the spokesperson: additional interviews, panels and speaking engagements, for example. A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

PRSay

MARCH 25, 2019

For example, UCLA basketball coach Steve Alford learned he had been fired by hearing about it on TV. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Internal 156

Internal International Communications Employee 156

Critical Mention

JUNE 14, 2018

The examples below will highlight key strategies to keep in mind when pitching to the media: Sell me this pen. One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. A famous example is the dating app Coffee Meets Bagel.

Pitching 70

Pitching Media Employee Privacy 70

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I spent the last 30+ plus years, mostly in agency PR.

Ethics 52

Ethics Publicity Data Agency 52

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it’s a real estate publication, using that same example, does it have to be a home builder? Oh, the happiness!!!

Interviews 174

Interviews Real Estate Media Pitching 174

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. In addition, this will be relevant for my fellow colleagues interested in crisis and risk, is what is discussed in Chapter 11 (Outside Insight for Risk Management). Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. Liz Davies, head of communications at the South Tyneside and Sunderland Healthcare Group reports, that her team receives calls at the same time each year asking whether the Winter crisis has kicked in.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. And the answer is probably a bit of both.

Writing 198

Writing Communications Marketing B2B 198

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

We know, for example, for a company like McDonald’s if they were to increase positive perception on key environmental attributes by 25% that it would generate $140 million of quarterly incremental revenue. Which is as much a tribute to good crisis communications as anything else. “We The feedback loops are much faster in a crisis.

Analytics 40

Analytics Crisis Data Measurement 40

Ethical Voices

NOVEMBER 21, 2022

At the start of the semester, I would be lucky if one or two students would share an example. Privacy, Crisis and Big Data . We start every class by discussing ethical issues we have seen or read about over the past week. Now, most of the class has their hands up and I need to stop the discussion after 30 minutes.

Ethics 73

Ethics Sports Employee Privacy 73

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. next year, down from 6.4% estimated in June. When asked, “Why?”

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

AUGUST 29, 2017

The conversations on LinkedIn, for example, will be very different to those on Reddit. Squashing fake news is much like reacting to a crisis for your brand. Some fake news websites will even say they’re a fake news publication in the privacy and T&Cs section. Squashing fake news.

Reputation 54

Reputation Brand Branding Reddit 54

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. For example, earlier this year, Marketing Dive reported such a move by Proctor & Gamble , while AdWeek detailed a similar initiative by Verizon. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal.

Privacy 52

Privacy Ethics Airlines Data 52