Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill.

Communications 52

Communications eBook System Corporate 52

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Lisa Gerber, Founder, Big Leap Creative. Five Key Tools for Surviving the Modern Crisis– Ike Pigott, Consultant, Positive Position Media Consulting. Are you ready for a crisis? Ike is a veteran communicator who knows that crisis communications lives and dies by speed.

Conference 40

Conference Crisis Community Crisis Communications 40

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 188

Writing Communications Marketing B2B 188

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They are gifted contributors to our marketing and PR teams.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before.

Social Media 52

Social Media Video Conference Analytics 52

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Matters

APRIL 21, 2016

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Melissa Agnes

MARCH 3, 2015

Within the second part of this three-part series, I’m going to discuss what it means to be proactive and why it’s so important for successful crisis management. I’ll also provide you with key tactics that you can begin to implement into your crisis preparedness and crisis communications strategy right away.

Social Media 133

Social Media Crisis How To Crisis Management 133

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. That’s why both PR and advertising need strong storytellers and clever marketers.”.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. Say yes and show more.

Report 225

Report Media Advertising Advertising 225