5 examples of clever, creative COVID-19 pivots

PR Daily

Applying lessons from the 1973 oil crisis spurred by OPEC’s embargo, Honda and Toyota designed larger cars around the idea that fuel efficiency alone was not enough to entice American consumers. The crisis is only accelerating that crisis.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. Think creatively about how you can play off an event, a holiday or something in the news.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Be creative, and tell interesting stories in attention-grabbing ways. acronym: Creativity: How can you present information in a different, attention-grabbing way?

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

How COVID-19 made concise messaging even more crucial

PR Daily

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise.

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6 tips for protecting brand reputation in 2021

PR Daily

The COVID-19 crisis continues to surge across the U.S., Caroline Jerome, chief creative officer of TBGA , points to technology as the answer for brands that feel their audience is farther away than ever before. Don’t let this crisis go to waste.

50 ways communicators can navigate the ‘new normal’

PR Daily

Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.

Why and how to infuse more empathy in your health care marketing

PR Daily

It has me thinking about how most health care marketing and communications could really benefit from a much heftier dose of it. Because, again, to connect with people, your communication needs to start with not just what you want to say, but what your audience needs to hear.

How PR pros can lead the conversation during COVID-19

PR Daily

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world.

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Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. Getting creative, with some comedy and abuelita-isms!

5 tips for making stellar iPhone videos

PR Daily

With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves. RELATED: Join us for our Diversity, Equity and Inclusion for Communicators Virtual Conference ]. Looking for more tips on storytelling and branded content? Join us for our Brand Storytelling During a Crisis Virtual Conference Aug.

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What makes a perfect product video?

PR Daily

That means putting your product through its paces, and potentially getting a little creative. RELATED: Join us for our Brand Storytelling During a Crisis Virtual Conference ]. Crisis Communications Marketing PR Industry Social Media Storytelling Visual & Video Communication

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

6 ways your organization can transcend politics and help get out the vote

PR Daily

Have a well-thought-out FAQ with co-creative input from various lenses available for employees to reiterate the why of the campaign. Join her Conscious Communicators LinkedIn group here.

How COVID-19 and recent events have energized online advocacy

PR Daily

Something or someone to help us think differently, access our creative side and rediscover our passion for what we do. The restrictions on social gatherings that are necessary to flatten the curve of COVID-19 cases have put digital communication at the heart of everything we do.

How the PR Office’s Shimon Cohen takes the pandemic one month at a time

PR Daily

8 for our Crisis Communications Virtual Conference ]. Our creativity and enthusiasm have by no means been damped by this terrible period that we are living through. People need to be in communication with each other. During this crisis, PR professionals have proved their worth and essential role in helping companies, public figures and governmental bodies to get their messages to their core audiences as efficiently as possible.

The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach. Clearly the message and goal of the video starts the creative process—but safety is the overriding decision-maker on everything from script to locations. However, these days it’s best to use existing still photos and be creative in post-production. This is especially important during times of crisis.

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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling.

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK.

Why a fair and just future requires ‘divestment’ from the status quo

PR Daily

How can I start to divert funds into a rainbow coalition of creators, makers, farmers, laborers, storytellers, educators, technologists and more? As a creative on the agency side I have heard lots of “discomfort” when this subject comes up—because you know, it seems too hard. As a creative, I have the power to shift the dialogue by creating stories that reflect the diversity of humanity, not only in front of the camera but also behind it.

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The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. CRISIS LEADERSHIP BOARD. Weigh in, communications pros: Who should "own" an organization's culture?

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis. Most seasoned communicators have managed a crisis at least once in their career and are prepared for a single-impact incident, such as a natural disaster, an act of terrorism, an oil spill or a corporate scandal. The most positive thing I’m seeing is how creative people are [in crisis response],” says Hernandez-Blades.

How to help TV news producers during COVID-19

PR Daily

Joe Little is a multimedia journalist, news reporter and director of storytelling for NBC 7 San Diego. Reporting with social distancing is a challenge,” says Little, “but I’ve been able to overcome those challenges pretty well, while still being creative. So, how can you help guys like him get their stories told safely and creatively? Think creatively and pitch opportunities for reporters to join and record video chats that show something going on.

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. A great example of this is a live digital event hosted by Business Insider where the CEOs from Chatbooks and Workboard shared tips for navigating remote teams during a crisis. Get creative but be honest with yourself about the value you can really bring to the table.

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3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. The companies who show support to the LGBTQ community during times of crisis will be the ones who will benefit the most when things return to normal. Branding Crisis Communications Employee Engagement Executive Communication Marketing PR Industry Social Media Storytelling The Workplace Visual & Video Communications

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hello, communicators: . The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? CRISIS COMMUNICATIONS.

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment? We asked her to share her takeaways from her work during this crisis, and here’s what she had to say: PR Daily: How are you changing your messaging during this crisis?

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis?

To increase your influence, cultivate your credibility

PR Daily

Rapport is about communication and relationship. Their answer (and very time-in-history related) was creative disruption—their belief that (1) there are too many “yes men” and “yes women” in the business world, when what they need is the truth, and (2) too many “cash cows” and “sacred cows” that ought to get challenged but are not because “that’s not the way we do things here.”.

A slew of PR pros share what they do for a living

PR Daily

For example, the 2019 JOTW Communications Survey asked 223 PR and communications pros to clarify what, exactly, they do to earn their paycheck, and the responses varied wildly. RELATED: Join us for our Leadership and Executive Communications Conference ]. “I I help communicate, promote and sell new products or services to potential customers and other stakeholders.”. I am a storyteller, and I look out for people.”. “I

How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. Through crisis communication and outreach, UberEats specifically is being very specific on what they’re doing to support communities. PR Daily: How can brand managers protect their reputation during the current crisis?

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Are we missing the point of ‘purpose’?

PR Daily

Predictions include everything from the demise of human-mediated communication in the face of a new AI age to a return of a long-lost golden era of creative craft. Nick Bailey is the creative partner and CEO at futurefactor. Crisis Communications Leadership Communications Nonprofit Communications PR Industry Storytelling Visual & Video Communications

4 ways OKCupid handles media relations during COVID-19

PR Daily

Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing. FREE REPORT: COVID-19's Impact on Communications ]. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. At the core, all communication and media professionals are storytellers,” Kaye says.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! CRISIS LEADERSHIP BOARD.

Rebuilding after hurricanes: How storytelling can drive recovery

PR Daily

RELATED: Arm your team with the latest crisis communications strategies and tools. ]. Get creative on owned platforms. Whether it’s an Instagram account that shares a daily photo of your rebuilding, a YouTube channel with interviews of local stakeholders, or a blogger who goes in depth on how you’re handling weekly rebuilding challenges, social media is where you can get detailed and creative, engage with customers and create something unique for your audience.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. The pandemic has forced many individuals and organizations to get creative as they stay at home. How are you highlighting this innovation in your communications? CRISIS LEADERSHIP BOARD.