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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular.

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For the Love of #PR – Nine Reasons to Embrace a Career in Public Relations

Critical Mention

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. There’s never a dull moment . via GIPHY.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations.

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What is Technology PR?

5W PR

This could include blog posts, whitepapers, case studies, and infographics. Ensure that your content is shareable and easily digestible, bullets and lists are helpful for your audience to understand the information quickly and imagery, such as infographics, are helpful for explaining your concepts. FAQ What is a Tech PR Agency?

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4 Lessons Learned While Managing Creative Marketers

Beyond PR

They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 I like writers who get excited about Canva and Photoshop, and I like designers who practice the art of written storytelling in their spare time. They can imagine that which isn’t there. Content Strategy Checklist.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Breaking news and trending topics can also be leveraged to generate interest.

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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

Sword and the Script

And, the storytelling. But PR pros have ALWAYS been storytellers. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also