Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

Survey 150

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Here are five storytelling lessons from Square’s efforts: 1.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. These messages are PR works of art and will surely be staples of communication study in future. Looking for more insights on brand storytelling and content marketing?

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. iQ 360: For Communicators, By Communicators: The iQ 360 Blog. Content Series. Interactive Content.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started.

3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? For public relations and marketing professionals specifically, 2020 was transformative. Social media has introduced a brand-new intersection for customer communication and e-commerce cues.

How to adapt your pitches during noisy news cycles

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Also, focus on human interest in storytelling. These opportunities present unrealized earned content in many places, including traditional media and non-traditional channels.

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communicators across industries can take inspiration from Time’s success.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

PR Daily’s top stories of 2020: Nos. 1-10

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. 5 communication lessons from Dr. Anthony Fauci. The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020. via GIPHY.

How To 133

3 mistakes Sherwin-Williams made in firing TikTok star Tony Piloseno

PR Daily

Sherwin-Williams’ marketing team told him to get lost—and a month later, they canned him. RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. We may never know why Sherwin-Williams’ marketing team shooed Piloseno away.

How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

6 reasons why it’s the right time to start podcasting

PR Daily

To build a following and see a return on your investment you need to produce a lot of compelling content—years of it. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Joy Knowles is a marketing content strategist for Agility PR Solutions.

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. Reams, who spent 12 years as deputy director of the CIA Museum before assuming her social media role, recommends a curator’s approach to presenting content. Successful exhibit content is accessible, highly visual, easy to understand and absorb—and relevant. How can you maximize your content?

5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. However, the ODNI’s account can provide communicators with several social media takeaways for Instagram and other social media platforms.

2 steps for using earned media to build brand authority

PR Daily

Here’s how you can use content to acquire media coverage and build trust: 1. Come up with emotional, data-focused content ideas. This might seem like a daunting task, particularly for marketers who consider their brands to be boring or dry.

Brand 142

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more. CRISIS LEADERSHIP NETWORK.

3 ways PR pros can win with SEO and analytics

PR Daily

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. SEO is extremely adaptable based on the situation, goal or need,” says Jason White, director of SEO for Texas-based digital marketing agency PMG.

How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? There are tens of millions of content creators on YouTube, which may lead some to believe that it’s too late, or that it’s not worth it to create your own channel at this point.

Goldman Sachs chief calls WFH an ‘aberration,’ Zoom adds closed captioning, and McKinsey ousts global managing partner

PR Daily

Hello, communicators: Zoom is introducing automatic closed captioning to all customers—including those with free accounts—starting in the fall, and has opened requests for users who need the service sooner. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS.

Digg 105

What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.

Crisis 159

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. Why it’s important: Safety preparations and crisis communications are well underway in Minneapolis as the city and its organizations prepare for more protests and crises.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

RELATED: Join us for our Google and SEO for Communicators Virtual Bootcamp ]. Content Marketing Crisis Communications Leadership Communications Storytelling Visual & Video Communications Writing & Editing

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Also: Kroger responds to third-party data breach, Spotify launches in more than 80 new markets, Twitch highlights Black content creators and streamers, and more. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time.

How COVID-19 made concise messaging even more crucial

PR Daily

There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences. How has COVID-19 affected the trend toward shorter, “snackable” content? For success on this hot new platform, video content must be extremely short.

Video 168

Report: Nearly 3 in 4 Americans report seeing disinformation weekly

PR Daily

10-11 to find out what the future of communications holds ]. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Research Snapshot Social Media Storytelling

Report 137

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The crisis is only accelerating that crisis. The pandemic is forcing businesses to adapt or wither away.

How podcasts offer new audiences during the pandemic

PR Daily

Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process. For communications professionals, there is nothing better than delivering your message right into your listeners’ ears.

Should media relations wait during election season?

PR Daily

RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ]. Companies with geographic target markets should literally go local. Area news outlets are on the lookout for positive news that benefits their target markets.

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response. There are just two days left in the year—but our countdown isn’t finished yet.

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

Crisis 131

Branding lessons from the relaunch of the Ford Bronco

PR Daily

While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company. Since the late 1990s, Ford’s market share has been on a steady decline.

Brand 169

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

PR Daily

The long-standing attraction in California’s Disneyland and Florida’s Magic Kingdom Parks will receive updates that focus on storytelling as well as an effort to “reflect and value the diversity of the world around us.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

How Visa Canada is helping its community during COVID-19

PR Daily

FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. Nobes says this is especially true for trying to create video content when things have been locked down. Influencer marketing—done right—takes a lot of work.

PR Daily’s top stories of 2020: Nos. 31-40

PR Daily

How influencer marketing is helping the public fight COVID-19. 4 tips to elevate videos for social media marketing. Content Marketing Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling Visual & Video Communications