Expert insights. Personalized for you.
Later that year, the brand shared another ad, this time featuring a transgender man experiencing his first shave, which won some applause on social media. Focus on storytelling and education. MORE
that a majority of American consumers want brands to take a stand on racial justice—and more than sharing vanity images and messages of support on social media, but take action to address the blight of racism in U.S. This report is brought to you by Ragan’s Crisis Leadership Board. MORE
Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. When it comes to media pitching, it’s been difficult to predict how or if the media will respond. Also, focus on human interest in storytelling. MORE
FREE GUIDE: The Communications Playbook for Healthcare ]. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. MORE
McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption? MORE
Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK. MORE
million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference ]. MORE
With a new social media platform comes opportunity—and also risk. The lion’s share of crisis management today stems from conversations that happen online. Reacting in real time in front of a room full of media-savvy people can easily land them in hot water. MORE
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy. Carolyn Reams, the intelligence agency’s former social media director, shared broadly applicable insights with the audience at Ragan’s 2020 Social Media Conference on Friday, March 13. Why should social media be any different?”. MORE
RELATED: Join us Nov. 10-11 to find out what the future of communications holds ]. For example, your media database might spit out a list of 500 reporters to contact for your next announcement. Lisa Fels Davitt is founder and CEO of Succession Communications. MORE
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms. MORE
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. The digital disruption driving this recalibration of the media industry was the focus of a fireside chat at a recent Ragan conference broadcast for our Communications Spotlight podcast. Better storytelling. MORE
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year. With earned media being given the same weight as technical SEO, you need to learn to do it right. MORE
With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit. FREE DOWNLOAD: The Future of Media Relations Special Report ]. It’s important to treat this like you would a regular media placement. MORE
It has me thinking about how most health care marketing and communications could really benefit from a much heftier dose of it. FREE DOWNLOAD: The Future of Media Relations Special Report ]. Caring for your fellow human beings is also what happens when you put the consumer first. MORE
A media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. How to vet the best media targets for your message now—and bolster your own credibility to stay relevant? “Do RELATED: Enter Ragan's Workplace Wellness Awards to earn recognition for your healthy workplace ]. The post 8 trust indicators to look for in the media you pitch appeared first on PR Daily. MORE
With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. MORE
Franklin is co-founder of Speechwriters of Color , an organization seeking to improve representation and reach for diverse communicators, and will lead a session on inclusive language in speechwriting at Ragan’s Speechwriting and Public Affairs Virtual Conference March 4. MORE
Hello, communicators: Zoom is introducing automatic closed captioning to all customers—including those with free accounts—starting in the fall, and has opened requests for users who need the service sooner. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS. MORE
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better. MORE
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more. MORE
Especially during COVID-19, SEO is increasing in importance, as organizations seek to reach their target consumers and stand out in a noisy and cluttered digital media landscape. MORE
Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. ASCO’s annual survey serves as a powerful storytelling tool. MORE
A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report. RELATED: Join us Nov. MORE
For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis. RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives. MORE
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. The social media account isn’t filled with fast food puns or snarky quips. Looking for more tips and trends for social media content in 2021? MORE
The electric car company may have closed its press shop, but the communications function remains vital. It apparently decided it no longer needs a good relationship with the media. Every company is now a media company. RELATED: Join us Oct. MORE
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Social media is a crucial channel. MORE
Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise. RELATED: Join us Oct. MORE
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ]. MORE
The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships. MORE
Here’s how one communicator says companies should change how they thin about success and prosperity. Just a few weeks after joining SoundExchange in November of 2020 as its chief marketing and communications officer, I tested positive for COVID-19. MORE
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements? So how can you create an earned media strategy to elevate your B2B brand? Here’s how you can use content to acquire media coverage and build trust: 1. MORE
COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Let a sense of service guide your communications, especially on social media. MORE
During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. And that media training you’ve been putting off? MORE
RELATED: Join us Dec. 8 for our Crisis Communications Virtual Conference ]. Being open and transparent is a best practice for internal and external communications, but it’s even more important to build trust with employees and support them during continuing uncertainty. MORE
Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality. MORE
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views. MORE
Finding stories in your data can lead to big earned media wins. Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing. FREE REPORT: COVID-19's Impact on Communications ]. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. MORE
Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We MORE
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Here are five storytelling lessons from Square’s efforts: 1. MORE
PR Daily
OCTOBER 12, 2020
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].
PR Daily
JANUARY 27, 2020
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. The digital disruption driving this recalibration of the media industry was the focus of a fireside chat at a recent Ragan conference broadcast for our Communications Spotlight podcast. Better storytelling.
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PR Daily
AUGUST 4, 2020
The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.
PR Daily
MAY 27, 2020
Finding stories in your data can lead to big earned media wins. Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing. FREE REPORT: COVID-19's Impact on Communications ]. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy.
PR Daily
OCTOBER 30, 2020
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Social media is a crucial channel.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Here are five storytelling lessons from Square’s efforts: 1.
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PR Daily
FEBRUARY 23, 2021
Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We
PR Daily
MARCH 28, 2019
Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. ASCO’s annual survey serves as a powerful storytelling tool.
PR Daily
MARCH 3, 2021
With a new social media platform comes opportunity—and also risk. The lion’s share of crisis management today stems from conversations that happen online. Reacting in real time in front of a room full of media-savvy people can easily land them in hot water.
PR Daily
JANUARY 28, 2021
Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. When it comes to media pitching, it’s been difficult to predict how or if the media will respond. Also, focus on human interest in storytelling.
PR Daily
MARCH 4, 2021
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year. With earned media being given the same weight as technical SEO, you need to learn to do it right.
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PR Daily
JANUARY 29, 2021
million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference ].
PR Daily
MARCH 16, 2020
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy. Carolyn Reams, the intelligence agency’s former social media director, shared broadly applicable insights with the audience at Ragan’s 2020 Social Media Conference on Friday, March 13. Why should social media be any different?”.
PR Daily
FEBRUARY 12, 2021
For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis. RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives.
PR Daily
FEBRUARY 15, 2021
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views.
PR Daily
FEBRUARY 22, 2021
Franklin is co-founder of Speechwriters of Color , an organization seeking to improve representation and reach for diverse communicators, and will lead a session on inclusive language in speechwriting at Ragan’s Speechwriting and Public Affairs Virtual Conference March 4.
PR Daily
FEBRUARY 25, 2021
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.
PR Daily
MARCH 4, 2021
Later that year, the brand shared another ad, this time featuring a transgender man experiencing his first shave, which won some applause on social media. Focus on storytelling and education.
PR Daily
JANUARY 4, 2021
With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].
PR Daily
DECEMBER 7, 2020
RELATED: Join us Dec. 8 for our Crisis Communications Virtual Conference ]. Being open and transparent is a best practice for internal and external communications, but it’s even more important to build trust with employees and support them during continuing uncertainty.
PR Daily
DECEMBER 17, 2020
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.
PR Daily
JANUARY 8, 2021
Here’s how one communicator says companies should change how they thin about success and prosperity. Just a few weeks after joining SoundExchange in November of 2020 as its chief marketing and communications officer, I tested positive for COVID-19.
PR Daily
JANUARY 19, 2021
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements? So how can you create an earned media strategy to elevate your B2B brand? Here’s how you can use content to acquire media coverage and build trust: 1.
PR Daily
FEBRUARY 3, 2021
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. The social media account isn’t filled with fast food puns or snarky quips. Looking for more tips and trends for social media content in 2021?
PR Daily
DECEMBER 2, 2020
With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit. FREE DOWNLOAD: The Future of Media Relations Special Report ]. It’s important to treat this like you would a regular media placement.
PR Daily
NOVEMBER 18, 2020
Especially during COVID-19, SEO is increasing in importance, as organizations seek to reach their target consumers and stand out in a noisy and cluttered digital media landscape.
PR Daily
NOVEMBER 13, 2020
It has me thinking about how most health care marketing and communications could really benefit from a much heftier dose of it. FREE DOWNLOAD: The Future of Media Relations Special Report ]. Caring for your fellow human beings is also what happens when you put the consumer first.
PR Daily
OCTOBER 5, 2020
Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise. RELATED: Join us Oct.
PR Daily
SEPTEMBER 22, 2020
McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?
PR Daily
SEPTEMBER 17, 2020
FREE GUIDE: The Communications Playbook for Healthcare ]. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics.
PR Daily
JULY 28, 2020
that a majority of American consumers want brands to take a stand on racial justice—and more than sharing vanity images and messages of support on social media, but take action to address the blight of racism in U.S. This report is brought to you by Ragan’s Crisis Leadership Board.
PR Daily
SEPTEMBER 7, 2020
A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report. RELATED: Join us Nov.
PR Daily
MARCH 2, 2021
Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK.
PR Daily
DECEMBER 2, 2020
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.
PR Daily
FEBRUARY 25, 2021
Hello, communicators: Zoom is introducing automatic closed captioning to all customers—including those with free accounts—starting in the fall, and has opened requests for users who need the service sooner. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS.
PR Daily
OCTOBER 7, 2020
The electric car company may have closed its press shop, but the communications function remains vital. It apparently decided it no longer needs a good relationship with the media. Every company is now a media company. RELATED: Join us Oct.
PR Daily
NOVEMBER 6, 2020
A media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. How to vet the best media targets for your message now—and bolster your own credibility to stay relevant? “Do RELATED: Enter Ragan's Workplace Wellness Awards to earn recognition for your healthy workplace ]. The post 8 trust indicators to look for in the media you pitch appeared first on PR Daily.
PR Daily
AUGUST 19, 2020
Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.
PR Daily
SEPTEMBER 2, 2020
RELATED: Join us Nov. 10-11 to find out what the future of communications holds ]. For example, your media database might spit out a list of 500 reporters to contact for your next announcement. Lisa Fels Davitt is founder and CEO of Succession Communications.
PR Daily
AUGUST 3, 2020
COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Let a sense of service guide your communications, especially on social media.
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