Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution. Media Training.

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Media Training Crisis Communications Conference Training 397

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

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Viral Crisis Communications SEO Reputation 52

Presspage

FEBRUARY 28, 2024

In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. What is crisis comms and why is it important? The last thing you want is members of your communications team saying different things to different media outlets.

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Crisis Reputation Software Crisis Communications 113

NewsWhip

OCTOBER 20, 2021

The high engagement of articles about Squid Game demonstrates the powerful impact of sharing content online, and why understanding it as a metric is so crucial to adding context to your media monitoring. People are fed information about a brand through media outlets, blogs, online forums, and social media platforms.

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Measurement Media Crisis Crisis Management 78

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Communicators can also be the “helpers” to the media right now.

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Skype How To Crisis Pitching 206

Melissa Agnes

MARCH 12, 2014

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. What should your staff do if any of them get approached by the media? This starts with a common sense approach.

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Report Crisis Communications Crisis Management Crisis 243

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

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Crisis Exercises Crisis Communications Reputation 163

Melissa Agnes

APRIL 11, 2015

What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. How they train their digital volunteers for effective emergency and crisis communications. Interesting is an understatement when referring to this episode of TCIP.

Social Media 174

Social Media Crisis Management Crisis Media 174

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. That’s marketing ! It’s also a major field of academic research!)

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Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications Synonyms Contrary to popular belief, “communication” and “communications” aren’t interchangeable. Communications (with an ‑s) refers to the means used to transmit information. Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e

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Communications eBook System Corporate 52

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

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Social Media Conference Media Corporate 119

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Company Crisis Communications Crisis Management 68

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. Bernays had a theory that the general public was irrational and prone to following what he referred to as a “herd instinct.”. Rockefeller.

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Publicity Training Crisis Communications Reputation 103

Melissa Agnes

MAY 20, 2015

and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred. Communication is key for successful crisis management. Some comments and takeaways on Plains All American Pipeline’s crisis communications.

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Crisis Crisis Communications Crisis Management Twitter 154

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign. 1) What is Cision Impact?

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Publicity Media Advertising Advertising 92

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

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Social Media Crisis Media Airlines 79

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. This is something all of us in communications should be wary of.

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Media Viral Video Newspapers 74

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Crimson Tide (1995) — Crisis Planning.

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Tools Government Crisis Public Affairs 170

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

Cision

FEBRUARY 4, 2016

Learn what is needed to get started and how this model can help your content and social media strategies. In most cases, your hub refers to your website. crisis communication) and ensure you’re following copyright laws when adding visuals or quoting others’ work. add tags to group similar content together (ex.

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B2C Crisis Communications Content Marketing Engineering 120

Stuart Bruce

FEBRUARY 19, 2015

Mr Wilson’s contemporaneous tweets referring to the story can be found here. A free media is vital to the healthy functioning of society, the economy and democracy. In crisis communications there are still better ways to manage your reputation than resorting to bullying. They don’t.

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Ethics Journalism Banking Media 60

The Stalwart Blog

JULY 10, 2017

The harsh social media backlash made the band appear heartless, even cruel, in disregarding the life of a fellow entertainer. Put those harmed first in your statements to media, customer, employees and partners. There’s no need to take the brunt of inquiries from media and fans when other who made the call should.

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Crisis Communications Crisis Employee Examples 90

Doctor Spin

APRIL 25, 2023

Identifying Theory of Mind in PR and Communications “In psychology, theory of mind refers to the capacity to understand other people by ascribing mental states to them (that is, surmising what is happening in their mind). Managing a crisis communication situation with empathy. Tailoring pitches for diverse audiences.

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Wikipedia eBook Journalism Crisis 52

PRSay

MARCH 23, 2018

Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Before you obtain help, get to know qualified crisis advisers: outside legal counsel, crisis communications experts, and specialists such as forensic accountants and cyber experts.

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Corporate Communications Crisis Management Crisis 108

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Would you buy a service from a company with customer references like that? Organizations that invest in social media advertising of any volume will find, it’s worth your while to bring a cross-functional team together. but I’m stuck with you.”.

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Advertising Advertising Social Media Twitter 60

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. From freelance to firm.

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Meeting Retail Groups Hotels 91

The Stalwart Blog

OCTOBER 31, 2017

I took a call yesterday from a company referred to me on a sensitive matter. For the past three weeks, the business found itself under attack by a distributor who launched a social media smear campaign purporting the unsafe state of the company’s consumer-oriented products. Let this be a lesson for other marketers.

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Crisis Crisis Communications Engineering Facebook 60

The Stalwart Blog

JULY 17, 2020

He also made a passing reference about needing to work on his sobriety. He not only created that racist rant but also followed that up the next morning by responding to a social media post that was vilifying him in equal angry, racist tones. Maybe he was still drunk or stoned, but that’s no excuse.

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Crisis Social Media Company Industry 97

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. In the wake of so many controversies, its communications has been slow and reactive. Carnival Cruise – the unsinkable PR ship.

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Crisis Privacy Airlines Facebook 136

PRSay

AUGUST 31, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University.

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Nonprofit Employee Leadership Crisis Communications 102

Cision

JANUARY 19, 2016

Here’s a quick look at three of the ways Visit North Carolina was able to steer through a shark-filled summer and tips on how you can be just as successful with crisis management. At the beginning of the webinar, Scott makes it very clear how he’d like listeners to refer to what happened last summer. Highlight The Proper Terminology.

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Crisis Tourism Local Crisis Management 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

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Fashion Telecommunications Crisis Training 75

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. Over the years, I have taught a graduate level public relations course at the University of Louisville, often referred to as #FrebergPR. The team was engaging on social media with others in the industry.

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Course Case Study Social Media Crisis Communications 63

Reputation Specialist Michael Toebe

OCTOBER 11, 2021

Two well-known professional coaches — Jon Gruden and Urban Meyer— became the newest examples of weak-effort apologies and poor crisis communications in the last week. What did Gruden say, when asked about his communication behavior? "I Professional Opinion: There is a way through and out of the scandal and crisis for Meyer.

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Crisis Video Reputation Crisis Communications 52

Sword and the Script

MARCH 1, 2016

Though things could have gone very differently, the episode’s most lasting legacy has been in the annals of public relations, not poison control: the case has since become a model for effective corporate crisis management. However, it’s also been more than 30 years since that crisis and the media landscape has changed.

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Crisis Company Case Study Crisis Management 60

Stuart Bruce

MAY 23, 2015

Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center. A good reference for doing this is the Verification Handbook from the European Journalism Centre.

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Handbook Crisis Internal International 60