ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Inadequate PR outcomes measurement. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Pressure on measurement. Blurred lines.

Communications 122

Communications Crisis Internal International 122

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Doctor Spin

FEBRUARY 14, 2024

It also involves crisis communication to mitigate damage to the company’s reputation. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 90

Publicity Media Advertising Advertising 90

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean. Are there new sections?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Burrelles Fresh Ideas

JANUARY 30, 2024

Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 96

Ethics Crisis Transportation Airlines 96

Shift Communications

AUGUST 16, 2016

Ask yourself: What is my elevator pitch? Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Measurement. A true definition of your company.

Company 60

Company Guidelines Crisis Measurement 60

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples). One of their top complaints is that public relations people send them pitches that aren’t relevant. Failing to measure your results. It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. Crisis communications? And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Rock the Status Quo

NOVEMBER 11, 2015

But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story. So I guess I specialize in outcome-based, measurable Social PR. How do you handle crisis communications? PR is growing and changing fast. Work really hard.

Crisis 100

Crisis System Education Community 100

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Sizing up or prioritizing responses in crisis communications. Ahrefs pitched me on content after spotting this post , and I countered with a review. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. click image for higher resolution) 9.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . 61% of reporters prefer pitches in the morning, 30% in the afternoon, and 9% in the evening.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Social Media Engagement Data-driven PR : Data-driven public relations takes second place with 17.5%

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. If, like G.W.,

Case Study 92

Case Study Crisis Study Strategy 92

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

NOVEMBER 30, 2010

I talked about everything from watching Twitter explode with Michael Jackson death rumors to how the Red Cross was using texting for crisis communications. In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. My co-workers were spreading the word.

Blogging 60

Blogging How To Social Media Community 60

PR Conversations

SEPTEMBER 7, 2018

Her business pitch is to offer PR agencies “unrivalled access to some of the most popular digital influencers” A typical claim among young entrepreneurial ‘influencers’ – without the support of experience or qualifications in strategic PR and crisis management. million in positive exposure and $10.91

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95