Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 190

Handbook Publicity Newspapers Television 190

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

NOVEMBER 1, 2022

One bad actor or slip of the tongue and the next thing you know you could be “cancelled” and find yourself in the mainstream media for all the wrong reasons. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Prepare your PR team by improving their digital communication skills.

Communications 130

Communications Social Media Employee Crisis 130

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Garrett Public Relations

SEPTEMBER 28, 2018

Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis. PetSmart The week kicked off with PetSmart in crisis when a […].

Instagram 62

Instagram Crisis Social Media Brand 62

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence. pic.twitter.com/p31jK5wIYK.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Social media has redefined the public relations landscape, making authenticity more critical than ever.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations. There are three types of media: Paid Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

MARCH 24, 2014

However, it has recently come to my attention how students, young adults – and yes, even professionals – simply have not yet realized the depth of the risk involved with posting and publishing to social media. Online Reputation Management Studying / Teaching Crisis Communication' – Melissa.

Reputation 254

Reputation Crisis Communications Education Study 254

Melissa Agnes

SEPTEMBER 7, 2014

This unit will be manned 24/7 with an active social media presence. Within this episode of The Crisis Intelligence Podcast, we look at the strategy behind this unit for crisis communication and emergency management – and a whole bunch more. Their new 24/7 Operation Centre and its crisis communication strategy.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands.

Crisis 62

Crisis Viral Government Crisis Communications 62

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. This is something all of us in communications should be wary of.

Media 74

Media Viral Video Newspapers 74

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Get media training before you go live on radio or video. Amy Hesser , CEO Hesser Communications Group. Barbara Rozgonyi , CEO CoryWest Media. People are listening, especially for good news.

Pitching 52

Pitching Training Radio Media Training 52

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Stephen Waddington

OCTOBER 21, 2019

It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. Members of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) are also covered by their codes of conduct. Influence is often confused with popularity.

Government 60

Government Publicity Marketing Advertising 60

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If you promise content, even if it’s a simple #ThrowbackThursday post on Instagram, you must deliver it.

Community 120

Community Guidelines Crisis Communications Instagram 120

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence. pic.twitter.com/p31jK5wIYK.

Crisis 62

Crisis Instagram Social Media Facebook 62

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 100

Company Survey Pitching Report 100

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Melissa Agnes

APRIL 4, 2016

This doesn’t account for any other tweets using different hashtags, tweets that didn’t use any hashtags, Facebook posts, news articles, blog posts, Instagram posts – or anything else that was published and shared online in the hours and days following the terrorist attack. sent me the following wonderful message.

Crisis 100

Crisis Crisis Management Video Conference 100

Prohibition

JANUARY 14, 2022

What if someone made an offensive statement on Facebook, Twitter or Instagram? Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

JUNE 29, 2022

Cover photo by Jerry Silfwer ( Prints / Instagram ). Instead, we must demonstrate how we’re increasing shareholder value, creating room for the organisation to grow, mitigating potential losses, and safeguarding future revenue. Any boardroom would be mad not to invite such a PR function. Humans influence humans. Image credit: Unknown.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

JANUARY 5, 2016

‘We like to think of it as a digital crystal ball,’ said Mashable’s global news editor Louise Roug in an article about Velocity in journalism.co.uk.” . – Tim Cigelske , Marquette University | MediaShift: 10 Predictions for Media Metrics in 2016. A comedy out of crisis communications. Photo credit: Instagram.

Banking 60

Banking Marketing Wireless Advertising 60

Konnect Agency

SEPTEMBER 2, 2020

As a Top PR Agency in Los Angeles , we have quite an extensive background when it comes to offering creative services & solutions, social media marketing , to crisis communications. Everything they put out there whether through a media statement, an Instagram post, their message is cohesive and empathetic to their audience.

Strategy 52

Strategy Brand Branding How To 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. Q: Following your return, did your relationship with the media change? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Crisis situations are stressful for everyone. Guest Post by Laurel Kennedy. A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Solo PR Pro

JUNE 30, 2015

21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Cision

DECEMBER 14, 2015

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. For any post that you put on Facebook, Twitter, Instagram, etc., you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. Conclusion.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Want more crisis communication tips?

Study 120

Study Writing Facebook Groups 120

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. Interviewed with the media about experience working with The Breeders’ Cup. FB, Twitter, and Instagram). However, I can say that it was beyond worth it!

Social Media 52

Social Media Video Conference Analytics 52

Solo PR Pro

AUGUST 16, 2016

Five Key Tools for Surviving the Modern Crisis– Ike Pigott, Consultant, Positive Position Media Consulting. Are you ready for a crisis? Ike is a veteran communicator who knows that crisis communications lives and dies by speed. What’s next?

Conference 40

Conference Crisis Community Crisis Communications 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Lesson #2 - Don’t Blame The News Media. The media has taken this to a whole new level.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. There are some great editorial calendar and social media calendar templates on HubSpot. Yes, it is way too much to manage.

Blogging 282

Blogging Case Study Social Media Instagram 282

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45