Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content. Once you’ve provided the tool with a big enough training set, it applies your model to any future results.

Training 399

Training Video Analysis Data 399

Contently - Strategy

JUNE 25, 2020

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. Step 1: Analyze data through tools that offer timely insights and recommendations. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. Magazine ran this article – After 10 Years, Yelp CEO Reviews His Own Business – and the play on the word “review” struck me as creative.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Any tool that helps you stay organized is one worth investing time to set up.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 99

Content Marketing Marketing SEO Video 99

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. That’s why new tool WayIn is so exciting.

Tools 137

Tools Publicity Measurement SEO 137

Cision

AUGUST 15, 2015

Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. Recording podcasts is a lot simpler than it seems, especially when you have the right tools. Images: Nicolas Solop , Nicolas Solop ( Creative Commons ).

Tools 120

Tools Skype Software Content Marketing 120

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? “Nail the elevator pitch.”.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 105

Banking Content Marketing Examples Industry 105

Polaris

JANUARY 17, 2015

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. Not as any kind of marketing tool. Content marketing lessons for smaller brands. If you need help developing a content strategy, get in touch. Content Marketing'

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Polaris

NOVEMBER 20, 2014

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Content Marketing' The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. You’ve produced your content and distributed it. It’s James Bond compared to anyone else in a tuxedo.

Analytics 200

Analytics Energy Google Data 200

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 187

Writing Communications Marketing B2B 187

Cision

OCTOBER 6, 2015

Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. All platforms are different.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Cision

OCTOBER 10, 2017

It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Influencer Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas. Using content marketing.

Creativity 179

Creativity Facebook Technology Employee 179

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 184

Marketing Content Marketing Data Social Media 184

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s

B2B 74

B2B Content Marketing Trends Marketing 74

Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing Training 52