PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, 82% expect their productivity to improve as they adopt AI further.

Study 78

Study Communications Conference Survey 78

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Talk to Us !

Creativity 80

Creativity Technology Marketing Web 80

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 104

Survey Report Media B2B 104

Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. It was creative. Creativity and originality were among the first things to slip. Surveys were re-fielded every year even when trend data had long since failed to produce anything of note.

Survey 120

Survey Print Creativity Energy 120

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median PR Salary by Industry.

Survey 77

Survey Corporate Comparison Financial 77

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

PRSay

JUNE 7, 2023

A Bospar survey conducted for the event, explains that 87% of media pros think that “people [are] generally are overly sensitive to generative AI,” and 88% believe it will “make media jobs easier.” His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. 80% of us are working from home according to a survey of 2,000 British professionals by Currys. Wake up and smell the energy Creative working is tough. The survey by Currys cited collaboration as the biggest challenge to home working. This is mine. I miss boundaries.

Energy 177

Energy Survey Exercises Creativity 177

Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Do they accept survey data?

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Do they accept survey data?

Survey 60

Survey Data Pitching Report 60

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 111

Blogging Survey B2B Analysis 111

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. This is completely fixable with an audit, analysis and creative application. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. by Frank Strong.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. Lots of ghostwriters work with CEOs to write LinkedIn updates. Get creative. You can be as creative as you want on Twitter. Retweet, like, and comment.

B2B 105

B2B Twitter Brand Branding 105

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms. Image credit: Unsplash.

Sports 114

Sports Advertising Advertising Survey 114

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. You can also send them surveys or make discovery calls to learn more about the content they want and value. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Collect Market Data.

Creativity 102

Creativity Data Measurement Product Launch 102

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. The post summarizes the findings of the 2 nd Annual JOTW Communications survey, which I’ve conducted in collaboration with Ned Lundquist and his free “ Job of the Week” (JOTW) email newsletter. hours to write.

Blogging 81

Blogging Publicity Marketing Survey 81

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 10) “Write and create content for internal and external audiences about my company.”.

Employee 152

Employee Print Writing Survey 152

Stephen Waddington

JUNE 9, 2017

It was a quick and dirty survey with a modest response rate. Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. Writing is a core public relations skill.

Publicity 111

Publicity Survey Measurement Community 111

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Shift Communications

NOVEMBER 14, 2017

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Research = Accuracy.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Reports and surveys : Data is your friend, and an invaluable resource for content creation. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential.

Strategy 97

Strategy Ethics Social Media Data 97

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . The smaller the agency environment, the greater the variety is likely to be.

Skype 147

Skype Agency Meeting Software 147

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Surveys confirm this fear , with 71% of those taking part reporting they are concerned with how AI could impact job security.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

MAY 3, 2016

Sound statistics are hard for media to ignore, and if you’re able to package data from a survey or other original research into something that plays to Mother’s Day (or any holiday for that matter), you might have yourself a win. Consider any and all local angels that could play to these types of opportunities.

Local 120

Local Viral Survey Consumer 120

5W PR

DECEMBER 19, 2018

I’ve always had a passion for writing, executing events and being creative. It was multi-faceted and included an experiential, national survey, and celeb component which resulted in a variety of impressive placements. Her advice for young talent making their way into PR? News…” Read the full interview below!

Newspapers 68

Newspapers Survey Interviews Agency 68

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. Feel free to start writing about these too, by leaving a comment below. In a piece for AW360 – The Rise of Dual-Brain CMO – Thom Gruhler writes that the top marketer can add one more duty to the list: chief revenue officer. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 63

Marketing B2B Content Marketing Survey 63

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 54

Pitching Media Film Enterprise 54

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. Follow Edelman for detailed surveys from thousands of respondents, company culture and the latest in international industry news. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Agency 72

Agency Twitter Conference Financial 72