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8 Writing Tips I’m Thankful for This Year

PRSay

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written.

Writing 197
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era.

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7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Try a survey. Jump-start the light bulb. Turn the lights off.

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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

Sword and the Script

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

Survey 150
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High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. This group represents 14% of the survey sample (N = ~1,152).

Survey 133
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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 52