Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. The audio and video quality is superior to what you get through a livestream. The presentations are smoother and tighter.

Trends 142

Trends LinkedIn Video B2B 142

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Video goes vertical. Agencies are having to think of new, creative ways to use video for selling a product or message.

Trends 120

Trends Mobile Video Film 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. You’ll need to embrace the trends of tomorrow to stay ahead in the game. Interactive Storytelling. Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Trend Spotting. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. .

B2B 405

B2B Social Media Media Instagram 405

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. Keep up with trends and use them to your advantage. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. It’s easier than ever to create video to complement an announcement or demonstrate a new product or service.

Publicity 256

Publicity Brand Branding Storytelling 256

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. Which is why I immediately paused when I saw this video from Walmart in my feed last week. That video content then served as the bulk of this short-form social video. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Embrace emotional targeting.

B2B 139

B2B Brand Branding B2C 139

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Embracing video for Hero and Hub content. Immediately, the leadership team bought in.

SEO 119

SEO Automotive YouTube Video 119

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” In 2005, the year after Facebook went live, that number was 5 percent.

Social Media 104

Social Media Marketing Media Analysis 104

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

Brand 71

Brand Branding Marketing Fashion 71

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JULY 14, 2016

Live video. I decided what better way to learn about live video than from a video pro himself. He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: People are scared of video.

Video 0

Video Facebook YouTube Consumer 0

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

NOVEMBER 23, 2020

It’s a trend we don’t see scaling back anytime soon. What challenges, opportunities, and trends matter most to your customers at this moment? What tools do you have to help them solve for challenges, opportunities, and trends? How are you making your hero’s stories the center of your storytelling initiatives?

Technology 73

Technology Strategy System Storytelling 73

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. When you see so many posts, videos, and news articles, your attention span shortens. However, you can add images, graphics, or video, too, if you wish to give it a little more flavor. Writing a Press Release. The overall flow should be: Headline.

How To 104

How To Writing Video Fashion 104

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Beyond PR

AUGUST 11, 2016

Individual photos and video, each up to 10 seconds long, can be pieced together in sequential order to form a multi-part story. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. Create an explainer series.

Storytelling 40

Storytelling Brand Branding Journalism 40

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery. Compile photos, videos, social mentions and media placements into a virtual catalog. Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Cision

DECEMBER 6, 2015

Sign up for our email newsletter to stay on top of all the latest industry trends! Beats by Dre partnered with Snapchat to create a sponsored lens for the platform allowing people to transform themselves in video. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ). Snapchat sponsored filters.

Google 120

Google Advertising Advertising Film 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. They have created a lot of great creative assets that are published immediately. Great longform storytelling. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Konnect Agency

JUNE 8, 2023

Enabling users to share fleeting snapshots, engaging videos, and other captivating content in real time, Stories have swiftly gained popularity due to their ephemeral and dynamic nature. These captivating short-form videos are specifically designed to keep users engaged and immersed within the app.

Instagram 52

Instagram Guidelines Social Media Video 52