ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. Automation and other tech tools can make editing, posting, and tracking a breeze.

Publicity 256

Publicity Brand Branding Storytelling 256

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand. The answer is brand journalism.

Journalism 120

Journalism Brand Branding Storytelling 120

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Our Ultimate List of the Best PR Tools for 2018. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1.

Storytelling 40

Storytelling Brand Branding Advertising 40

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). While these kinds of tools have been around for a while, Jerrid can see why the uptake of paying to promote your PR is fairly slow. Advertising is also learning from PR. This is where PR really thrives.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

DECEMBER 6, 2015

“Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense. Disney and Google aren’t alone in their application advertising plans.

Google 120

Google Advertising Advertising Film 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. there’s no limit to how creative you can be.

B2B 120

B2B B2C Facebook Storytelling 120

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Agency Technology 150

Waxing UnLyrical

JUNE 5, 2018

. – Digital and visual storytelling. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. A4) Know that the tech is only a tool to help you, not do your job for you. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers.

Video 120

Video B2B B2C Survey 120

Konnect Agency

JUNE 8, 2023

With their dynamic and entertaining nature, Reels serve as a powerful tool for capturing and maintaining user attention. Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience. Looking to build an Instagram presence?

Instagram 52

Instagram Guidelines Social Media Video 52

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. 115) “Advertising.”. 123) “I am a storyteller who makes people care about things they didn’t know they should even pay attention to.”. (click image for higher resolution). 135) “Speechwriter.”.

Employee 147

Employee Print Writing Survey 147

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. My job is to provide my team with the tools and opportunities that leverage their individual strengths, and then allow them to excel in what they do best. It is a very powerful tool to use in social PR.

Measurement 65

Measurement Course LinkedIn Banking 65

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. That work then gives us a framework to think creatively about how to communicate with the customer.

Retail 225

Retail Consumer Brand Branding 225

Cision

APRIL 6, 2015

For every Serial , or Nerdist , or Manager Tools , or Norm McDonald Live (a personal favorite), there are literally thousands of podcasts that are far less entertaining to listen to or to watch. “The (podcasting) format really lends itself to advertisers. Master some audio tools. Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, for brands using multiple social channels, Instagram should be considered the primary tool for optimising videos. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool.

Publicity 46

Publicity Storytelling Study Journalism 46

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Yet we don’t give strategic PR enough credit when it’s considered as a vague awareness-generating tool that “conditions” the market. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey.

Publicity 255

Publicity Storytelling Automotive Software 255

Landis PR

JULY 31, 2023

Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Even the creators of AI tech continue to emphasize these tools are not human and cannot form functional relationships (like with journalists, *hint, hint*). AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting).

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Hints at Cooling Tools and Tactics?

Survey 71

Survey Trends Communications Storytelling 71