article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

article thumbnail

Sports PR—how Gen Z is redefining consumption and sponsorship

Agility PR Solutions

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. The post Sports PR—how Gen Z is redefining consumption and sponsorship appeared first on Agility PR Solutions.

Sports 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. The PR Week.

Sports 332
article thumbnail

Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry.

Sports 45
article thumbnail

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

Agencies are having to think of new, creative ways to use video for selling a product or message. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics.

Trends 120
article thumbnail

Fostering Collaboration and Empathy between Men and Women in Business with Stacy Kehren Idema

PR for Anyone

Stacy compares the structured and regimented practice sessions in sports—representing masculine traits—to the flow state during a game, which embodies feminine traits. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business.

Corporate 130
article thumbnail

Video Content Trends for Media and PR Professionals

Cision

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Are there videos of people using your product in creative or offbeat ways that you can promote? For example, content that ties into movie openings, upcoming elections or sporting events?

Video 120