Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Identify the Goal of Your Event Identifying the goal of your event is the first step in creating a successful event strategy.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. It seemed to be working A-OK for me.

Product Launch 40

Product Launch Measurement How To Course 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

SEPTEMBER 27, 2023

Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. The goal is to foster a sense of community and authenticity.

Brand 78

Brand Branding How To Analytics 78

Beyond PR

OCTOBER 4, 2016

Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. It takes savvy, creativity and a penchant for experimentation to connect with audiences. Maximize your multichannel strategy with monitoring.

Strategy 96

Strategy How To Software Media 96

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. Incorporating videos into your social media feeds certainly isn’t a new idea. Square Format.

Video 78

Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

B2B PR Sense

JANUARY 5, 2018

While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Beyond PR

JANUARY 26, 2017

Knowing you won’t reach the teen segment on Facebook is important if you’re considering livestreaming as a strategy. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Product demos. Product launches.

Strategy 40

Strategy YouTube Product Launch Video 40

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. Cut the Fat (on your social media). Your company is a social media go-getter. You even started dabbling in Gen Z-focused social media platforms like TikTok and Snapchat.

Instagram 60

Instagram Social Media Software Analytics 60

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Social media and crisis communications is one of the fastest growing areas of specializations out there. The post Coming Out on Top of a PR Crisis appeared first on Critical Mention - Media Monitoring.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Objectives can be grand – “increase awareness of client among key IT buyers in healthcare” – or geared toward a specific activity – “introduce the product to target millennial new-parent audience.”.

Company 60

Company Analysis Healthcare Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Feeling creative? The social platform for video-sharing was touted as the next big thing, until it wasn’t. We offer two strategies that seem to work better in producing solid ideas.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Step 10: Leave Room For Creativity. This will help you set concrete goals, targets, etc. Contests and Giveaways.

YouTube 116

YouTube Brand Branding Video 116

PR 20/20

JANUARY 15, 2019

Check out the list below, and how you can apply each to your 2019 marketing strategy. While this idea isn’t exactly new for 2019, CMO.com predicts that marketing teams will put a heavier focus and work on building out true strategies around ABM in 2019. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

Product Launch 85

Product Launch How To Leadership Analytics 85

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Marketing turns to creative to stand out from the clutter . More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 27, 2016

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. Social Media Straits. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Prohibition

JANUARY 14, 2022

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. They allow you to see what people are saying about you on social media, blogs, forums and more.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

NewsWhip

JUNE 10, 2021

It comes down to product launches. So we have social media as a big source of information. ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation. Chris: We have to be aware of everything, quite frankly. Chris: Yes.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

OCTOBER 7, 2022

More and more businesses are not only trialling but successfully implementing a consistent LinkedIn ads strategy, tapping into potential new customers and driving awareness among key stakeholders. Like most platforms, LinkedIn ads use a bidding strategy for those wanting to promote content. social, social network, icon.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. She also shared that in today’s New PR world, there are four key elements in building your crisis strategy: Have a crisis plan in place.

Crisis 186

Crisis How To Brand Branding 186

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could include senior advisory, media outreach, content creation, social media management, and more. Get access to creative, out-of-the-box thinking.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are an excellent way to make information or marketing strategies more digestible.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Prohibition

AUGUST 25, 2021

Hubspot found that 99% of marketers using video as part of their strategy plan to continue using it, with 95% planning further investment into future video campaigns. These stats highlight just how key video content is for social media campaigns.

Video 105

Video YouTube Instagram LinkedIn 105

ImPRessions - Crenshaw Communications

MARCH 28, 2017

This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. ” Many in PR use the acronym PESO to define the different types of media coverage a solid and comprehensive PR program achieves: paid, earned, shared and owned. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120