Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Read Cision’s State of the Media Report 2015 today!

Comparison 120

Comparison Television Print Social Media 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. What is the takeaway?” I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter. Using paid media to drive earned media coverage isn’t new.

Publicity 90

Publicity Media Advertising Advertising 90

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. It’s worthwhile to print off some copies of your high performing pieces and have them available.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. . #5

Communications 63

Communications Healthcare Print Community 63

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Communications 78

Communications Radio Sports Social Media 78

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It Creative Commons CC0. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Also, when creating presentations, print the PowerPoint deck out and lay it out on the floor. Get the picture?

Print 40

Print Pitching Writing Creativity 40

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. Cover photo by Jerry Silfwer ( Prints / Instagram ). Journalists are often okay with organisations asking them for advice based on their expertise. Make a list of survey questions. “Sail something down the Thames.”

How To 52

How To Hotels Survey Employee 52

Bad Pitch Blog

DECEMBER 31, 2006

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. Write Less: Write what you want to say, then (to roughly quote Pulp Fiction) take your blow torch, pliers and get medieval on it. Think More: Speed kills. The end result?

Pitching 40

Pitching Print Media Relations Writing 40

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Training Corporate 106

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. That is just part of the job description for a media relations specialist. The human factor is often the most important one.

Agency 136

Agency Analytics Creativity Social Media 136

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). Balancing global strategy & local market needs. Examples of trendjacking. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. Push creativity and be open to new ideas.

Pitching 40

Pitching Print Creativity Local 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. High Income Business Writing. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 25, 2015

A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST. Because we are not going to write 10 stories a week about even the biggest companies in the state.". Ideally we’d like all our reporters to be able to write a story, take pictures and shoot video. Interviews Media Relations'

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Because I have a background in broadcast communications, I know what it takes to write a story, shoot a video, edit and work under deadline. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49