Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. .

Employee 189

Employee Skype Meeting Nonprofit 189

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. With the ultimate goal of ensuring they get the most from the tool.

Education 136

Education Tools Creativity Writing 136

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Stephen Waddington

JUNE 9, 2017

Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. A lack of robust measurement practices are ceasing to be an issue, at least for my network. Management.

Publicity 111

Publicity Survey Measurement Community 111

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. We huddle at 10am and 4pm to talk about what opportunities we can see and propose a creative outline to the client for a yay or nay response.

Reddit 120

Reddit Creativity Trends Web 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 97

Strategy Ethics Social Media Data 97

The Resolution Blog

FEBRUARY 1, 2018

What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. With the ultimate goal of ensuring they get the most from the tool.

Education 120

Education Technology Creativity Measurement 120

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Write a Great Headline. What question is this press release answering? Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Write once, use everywhere. Sometimes I do, but mostly I just read a lot.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. You must stay competitive, relevant and timely. Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 107

Blogging Survey B2B Analysis 107

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Consider a short digital video about what you’re most passionate about. Research specialist sectors.

How To 189

How To Nonprofit Privacy Interviews 189

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JULY 27, 2016

Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about. Check out Do Your Headlines Measure Up?

Writing 40

Writing SEO Web Content Marketing 40

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. If writing an email pitch, use a clear, concise subject line, keep your copy to a maximum of five sentences and be sure to use links, not attachments.

Pitching 120

Pitching Community Travel Social Media 120

Prohibition

MARCH 16, 2021

This couldn’t be truer; the focus of content marketing should be on creating videos, podcasts, articles, posts that help your customer, add value to their life, and help them solve their particular problem. And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Buzzstream

JANUARY 30, 2020

Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. For example. Understand links.

SEO 71

SEO Film Reddit Video 71

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Look at how much repetitive content is already in your industry or niche. .

Storytelling 120

Storytelling Case Study Crisis Viral 120

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Include tips on brand use/positioning in video and photography with examples.

How To 99

How To Guidelines Creativity Examples 99

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Influence or Popularity?

Strategy 77

Strategy Marketing Measurement B2B 77

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 110

Writing Case Study Study Brand 110

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. This should include providing subtitles for video content and transcripts for podcasts. Diversity of content can be a particularly effective route to take here.

How To 40

How To Ethics Education Creativity 40

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Beyond PR

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Write a Great Headline. What question is this press release answering? Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75