Onclusive

DECEMBER 1, 2021

In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Getting to ROI through business impact measurement. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 174

SEO Engineering Google Writing 174

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. We use social media listening tools, review market research, and create SEO-enhanced content.

Measurement 189

Measurement How To Guidelines Web 189

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. To that end, where it was consistent with my obligations to clients, I’ve used the tool in my capacity as a PR consultant.

SEO 64

SEO Tools Engineering Web 64

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore). Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

Measurement 100

Measurement Analytics Google Social Media 100

Critical Mention

APRIL 2, 2019

But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! WooRank conducts an SEO audit and gives you comprehensive results. This free tool identifies what software your competitors are using. Wappalyzer. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement. There are many tools to track social mentions and shares of content. Topsy is a good free tool.

Measurement 120

Measurement Analytics SEO Google 120

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. As with most tools, Google Analytics can provide a lot of data. Plus, having diverse traffic sources improves SEO.

Analytics 120

Analytics Google Measurement SEO 120

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Shift Communications

DECEMBER 11, 2014

When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this: It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective. Facebook SEO. Get your search on. You read that right. Chel Wolverton.

SEO 155

SEO Facebook Brand Branding 155

Solo PR Pro

FEBRUARY 6, 2024

Understanding Audience Behavior PR professionals can use advanced analytics tools to gain deep insights into their target audience's preferences and behaviors. These tools can help you go beyond surface-level insights to uncover nuanced behaviors and preferences. This information is crucial for crafting messages that resonate.

Data 52

Data Strategy Publicity Handbook 52

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Inbound Links.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. PR is more measurable than ever. That beats self-promotion every time.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Automating areas of your workflow i.e. using tools to speed up work. There is no silver-bullet in PR measurement.

How To 180

How To SEO eBook Measurement 180

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78

The Resolution Blog

SEPTEMBER 3, 2015

But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? Below are the top 5 tips from our latest guide to tech and tools for PR in 2015. The first thing to realise is that tools can only take us so far. Well tools to formalise your project's goals are just the beginning.

Tools 120

Tools Measurement SEO Strategy 120

The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. That way you can work with your web designer and create an effective tool that will get real business results. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search?

Tools 113

Tools Analytics Google Web 113

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Onclusive

JANUARY 28, 2015

Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations' Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.

SEO 150

SEO Measurement Trends Tools 150

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Content Marketing Case Study 304

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

The Resolution Blog

MAY 11, 2018

A guide to SEO in PR’ Webinar recording covers: What Search Engine Optimisation is Why URL links in PR coverage affect SEO How SEO compares to Paid Search How PR can report on SEO Webinar originally went out live on Feb 23rd, 2018. This is a recording. This is a recording. This is a recording.

SEO 120

SEO eBook Data Measurement 120

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. The posts listed below are the those that were the most read as measured by clicks.

SEO 100

SEO Software Resources Newspapers 100

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It would be nice if the tools you use to support your efforts would analyze your activity and automatically keep an eye out for recommendations on your behalf.

Technology 167

Technology Publicity Software Pitching 167

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Use the tools at your disposal to learn more about your audience, their behaviours, the content they want to see and where to see it – and then shape your marketing campaign to these findings.

Measurement 62

Measurement Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. The analytics are crucial for providing insight into the value of your production.

Analytics 78

Analytics Content Marketing SEO Data 78