Polaris

DECEMBER 4, 2014

But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job. Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. Content Marketing'

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Multimedia is a must for content marketing success, especially when it comes to seasonal content.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Further, George Lucas seemingly draws on real historical events in his storytelling. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Video 246

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. What started as a marketing experiment, has grown into a process that supports audience development. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong.

Content Marketing 106

Content Marketing Marketing Storytelling Course 106

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.

Creativity 60

Creativity Storytelling B2B Film 60

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

Creativity 120

Creativity SEO Mobile Journalism 120

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 107

Survey Marketing B2B Content Marketing 107

ISEBOX

MARCH 14, 2016

As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Contently - Strategy

SEPTEMBER 5, 2024

Here’s why fintech marketers should put case studies at the core of their content strategy and tips to streamline the process. It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. Work with a fintech content marketing writer.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Want to stand out with your content marketing? Here are five ideas!

Infographics 120

Infographics Storytelling Film Content Marketing 120

Cision

DECEMBER 14, 2015

Here are three of her top recommendations for PR pros looking to boost their content marketing results: Want to learn the 23 other key elements for content marketing success? Gini says that storytelling is more important than ever for your brand. Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Cision

JANUARY 5, 2016

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand. Your stories will bring them to the top of the funnel; content marketing will take care of the rest. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. What are you most excited for in your new role as content manager at Steinreich Communications Group?

Storytelling 180

Storytelling Writing Journalism Creativity 180

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

MARCH 14, 2017

Game Theory: Content Marketing as an Infinite Game. Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. This is instructive for business marketing too. Is your PR agency bring creative ideas to the table? See these related posts: .

Marketing 74

Marketing Creativity Leadership Storytelling 74

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

NOVEMBER 19, 2015

’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Instead of storytelling… execute by STORYDOING. And guess what? It’s working.

Viral 120

Viral Content Marketing Consumer Social Media 120

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. content marketing (64%). white papers (36%).

Survey 118

Survey Media Relations Corporate Communications 118

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 110

Case Study Marketing Study Content Marketing 110

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content will be automated.

Trends 120

Trends Mobile Video Film 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. What does that mean for your content marketing efforts? Think serial storytelling.

Video 120

Video YouTube Mobile Advertising 120

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. Instead advertising people have misappropriated PR’s true stories and called it content marketing. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60