Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Analytics 147

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Resources Education Creativity 68

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. in Marketing and a B.S. TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ).

Interviews 120

Interviews How To Media Infographics 120

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Use people, not logos. Involve your customers. Use video formats.

Social Media 65

Social Media Media Writing Infographics 65

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. I think most of the discussion on content marketing comes down to a couple things. are all forms of marketing.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. How ready are you to deal with a real-time marketing & PR event? Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. There are examples offline and online in almost every market. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Varied Sentence/Paragraph Structure. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 121

B2B Marketing Survey Software 121

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. However, the visuals have to be creative and well-designed and executed. 59% od companies surveyed late last year say hiring of content marketing is imminent. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100