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5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value? The company has invested not only in the idea but in a process and leadership to actually execute on the program. 3) Creativity is the Soul of CMO.

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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. We hear about thought leadership all the time, to the point where everyone is starting to hate the term. Think creatively about how you can play off an event, a holiday or something in the news. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Credit: Giving Compass (www.givingcompass.org).

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Tie) Measuring the impact of your role; writing creatively for business purposes: 50%. Writing creatively for business purposes: 38%. They’ve been measuring what’s easy,” she says, “and that’s not what’s valuable to senior leadership these days.”. Content Marketing Measurement Storytelling PR survey

How the pandemic has revealed a need for new comms skills

PR Daily

Empathetic leadership has never been more valuable to the teams you lead each day.”. In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. You need to write.

Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’re feeling creatively drained and strained right now, you’re not alone. In “How to discover your writing genius (and do your best work),” she relays her own recent struggles to remain productive amid such grim global circumstances. She writes: “Recently, my muse disappeared.

How PR pros can lead the conversation during COVID-19

PR Daily

If virtual agencies are one of the beneficiaries of the COVID-19 era, then consider another: That the public relations discipline may find itself in a stronger position to steer brand creativity than ever before.

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KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism. CRISIS LEADERSHIP BOARD.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

9 ways to climb a shaky career ladder

PR Daily

Stay creative. That’s why I like to spend my time talking with and meeting with people who challenge me intellectually, creatively and who help me see into the future.”. Level up your storytelling. In return, we were able to spend time with the animators and storytellers.

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3 steps to start your journey as an ally in communications

PR Daily

In storytelling, find narratives that don’t just regurgitate key messages and what we “hope” they will say. We have to change how we create, who creates, who writes, how work is reviewed, who is approving, and what singular or intersectional perspectives get represented.

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

NBC News reported : “We believe that this moment calls for a direct discussion about racism to help children grasp the issues and teach them that they are never too young to be ‘upstanders’ for themselves, one another, and their communities,” said Kay Wilson Stallings, executive vice president of creative and production at Sesame Workshop, in a statement. CRISIS LEADERSHIP NETWORK.

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Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

The effort is a creative way to help consumers “travel” during COVID-19. Don’t be afraid to get creative when adjusting your efforts throughout the pandemic. First, video content, when done well and coupled with excellent storytelling strategies, has the power to boost your bottom line.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

You can take a page from Hotel.com’s playbook by offering creative ways to alleviate consumers’ pain points, whether it’s through offering ways to dream of future vacations or through resources that make staying at home/working from home easier and more comfortable. CRISIS LEADERSHIP BOARD.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences. Here is a complete list of all winners for more-detailed write-ups on their striking successes.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. Many organizations will still be hiring employees during the lockdown, and that will require HR and communicators to get creative. For more insights on how to manage through a crisis, join Ragan’s Crisis Leadership Board.

To increase your influence, cultivate your credibility

PR Daily

Their answer (and very time-in-history related) was creative disruption—their belief that (1) there are too many “yes men” and “yes women” in the business world, when what they need is the truth, and (2) too many “cash cows” and “sacred cows” that ought to get challenged but are not because “that’s not the way we do things here.”. Crisis Communications Employee Engagement Leadership Communications Storytelling The Consultant is In Writing & Editing

How to measure the impact of communications during COVID-19

PR Daily

More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers. Branding Content Marketing COVID-19 Crisis Communications Executive Communication Leadership Communications Measurement Media Relations Nonprofit Communications PR Industry Research Storytelling The Workplace Visual & Video Communications Writing & Editing

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. The organization has called off its yearly event celebrating creative advertising and marketing efforts, announcing it will instead take place June 21-25, 2021. A creative campaign that used a popular song to teach people life-saving skills.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. RELATED: Deliver powerful leadership messaging in a digital landscape ].

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Dunkin’ franchise owners create contest to spur creative messages to customers. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest. ” For more insights, join Ragan’s Crisis Leadership Board. Here’s a roundup of the week’s crisis communication news for communicators.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more. In an article titled, “ The essence of resilient leadership: Business recovery from COVID-19 ,” Deloitte outlines several ways that communicators’ mindsets must shift as organizations turn from crisis response to messages of recovery in our “new normal”: Image courtesy of Deloitte.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Consider taking this tack or employing another creative way to pitch a competition in the future. Also: Microsoft reveals new Teams features to complement virtual meetings, Potbelly’s drops wellness reminders, get $1,000 to play Animal Crossing, and more.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. This is a moment where people first and foremost are looking to an example of leadership that has proved itself over an extended period of time — and Bob personifies that.”. Iger’s leadership comes as Disney World plans to furlough roughly 43,000 employees starting on April 19.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

He also provides times for employees to talk to both him and other members of leadership, focusing his messaging on employees rather than the organization. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

The BBC reported : “At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility.

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

PR Daily

Consumers are trapped in their homes and looking for digital entertainment and the brands that survive will find creative ways to engage new audiences. Here’s how Kickstarter CEO Aziz Hasan explained the challenges his organization faces: Hasan writes that the company brought in $1.27 You can get more insights for managing a crisis by joining our exclusive Crisis Leadership Board. Here’s a roundup of the week’s crisis communication news for communicators.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Along with these statistics, the video showcases favorite Frito-Lay snacks across the United States and can give you inspiration for harnessing data for brand storytelling. CRISIS LEADERSHIP BOARD. Everlane’s chief creative officer steps back after racist behavior claims.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. We’ve continued to get more honest, more thoughtful, more creative.

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Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

The efforts show off the ways technology and creativity can come together to help people during the pandemic. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.