ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 105

B2B Twitter Brand Branding 105

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. That’s what military leadership is – action in the absence of orders. And why should they?

Marketing 87

Marketing Guidelines Social Media Conference 87

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. 1) CMO job responsibilities and leadership attributes. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”.

Leadership 62

Leadership Study Analytics Survey 62

PRSay

AUGUST 25, 2017

Not a tidal wave yet, but enough reverberation to lead forward-thinking companies to become intentional, creative and strategic about incorporating diversity and inclusion (D&I) into the business model. That’s the good news. percent are Black or African-American, 5.4 percent Asian and 3.3 percent Hispanic or Latino.

Measurement 105

Measurement Meeting Resources Creativity 105

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. Separately, the company also announced a ChatGPT plugin for Owler. It makes sense.

Software 123

Software Pitching Ethics Privacy 123

Flack's Revenge

JULY 11, 2018

As ad whiz David Ogilvy said in his book On Advertising (related in this Fast Company story ): “You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? They own properties like.

Internal 118

Internal International Insurance Insurance 118

PR 20/20

MAY 12, 2016

The traditionalists that are unable or unwilling to evolve will eventually fade, and the new category of disruptive agencies will rise to prominence. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity. Agencies should partner with companies and products they believe in.

Agency 40

Agency Marketing Financial System 40

MaccaPR

OCTOBER 2, 2014

The bad news : We recently assessed YouTube channels of about 100 brands and at least 75 percent of them are approaching Code Blue, badly in need of major online surgery and optimization for search. So, as Robert Palmer once sang, Doctor, doctor, give me the news. Source: Mushroom Networks ). The Condition: Lackadaisical Video Titles.

YouTube 54

YouTube Video Web SEO 54

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Even major B2B categories are likely to be narrower than large consumer product or services industries, so they lend themselves to “long-tail” search terms. Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.”

Marketing 78

Marketing Publicity Survey Study 78

Ethical Voices

OCTOBER 17, 2022

I’m an Ohio boy via California, so I’ve kind of lived the Midwest, the left coast, and I live in New York now for the last 20-plus years. When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide. The homepage got as much or more traffic than The New York Times website.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Sort lists by categories and even invite people for shared to-dos. These last three don’t really fit into a specific category, but can’t be left off.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. How can companies build a strong purposeful culture when there are no more on-site water cooler conversations taking place?

Marketing 169

Marketing Employee Content Marketing Training 169