ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. The answer is simple! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. After that summer, I changed my concentration in the journalism school and never looked back!

Social Media 227

Social Media Newspapers Reputation Community 227

The Hoffman Agency

SEPTEMBER 3, 2020

Each account is very different from the other, so I am constantly learning about new topics and new media outreach strategies. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. What are you most excited for in your new role as senior vice president of brand strategy at Cengage? If your story isn’t clear and simple, your audience won’t pay attention.

Education 227

Education Writing Pitching Groups 227

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 More marketers are realizing the power of PR and the benefits of adding earned media into their content marketing strategy. Earned media should be a consistent piece of your content distribution strategy.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill. And How it can be Learned and Lost.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Branding Strategy Insider. Web Strategy by Jeremiah Owyang. Creativity Unbound. Advertising Age Online. Search Engine Land. Social Media Examiner. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Finally, the demise of third-party cookies means brands are reviewing their data strategies and will make major changes. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Customer success wrestles renewals from sales.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. I still think it. .

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Use classic storytelling technique with a beginning, middle and end.

Video 120

Video B2B B2C Survey 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? And storytelling is a key part of that. They’re the best reporters. Be authentic.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. It is also an almost primitive way of communicating compared to most of today’s PR strategies. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not?

Sports 113

Sports Travel Television Agency 113

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. He regularly used innovative and creative advertising techniques to capture the public’s attention. PR strategies to professionals. Phineas Taylor (P.T.) No such thing as bad publicity?

Publicity 52

Publicity eBook Ethics Resources 52

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number.

Conference 40

Conference Small Business Storytelling Journalism 40

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

Beyond PR

SEPTEMBER 6, 2016

By adding new distribution channels to your strategy, you’ll not just find and convert new fanbases, but also strengthen relationships with those fans you previously converted. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Topically, this event covers a lot of ground. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

“Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0