Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO.

SEO 65

SEO Tools Engineering Web 65

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Last year, Episodic Content was a big hit among businesses and marketers.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Writing for SEO is standard PR practice. Here is where a creative writing background can be useful — starting with the novelist’s rule of show, don’t tell.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

The Resolution Blog

OCTOBER 13, 2015

NeoMam Studios produce and promote visual content to support their clients’ digital campaigns, amplifying the reach of every piece through influencer marketing. Everyone in our team has been trained to become the digital PR executives they are today - with diverse backgrounds that go from journalism to music production to acting.

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

NOVEMBER 20, 2014

All employers look for writing skills – particularly across all marketing disciplines. When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. Bonus points if you can code a little and know what SEO is.

Journalism 52

Journalism Sports Writing Meeting 52

PRSay

MAY 23, 2018

Similar to trade journals, podcasts cover an array of niche subjects. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Some podcast audiences are even larger than local broadcast markets. Embrace the niche appeal of podcasts.

Media Relations 135

Media Relations Publicity Media Blogging 135

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Ishmael's Corner

MAY 5, 2015

As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. The third pillar focuses on our own brand and reputation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging. This is one of those times. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PR Conversations

JANUARY 29, 2016

Finding the Shared media space increasingly cluttered by the creativity of activist campaigns, personal pronouncements and Stickman memes , it is hard to cut-through and show any value to clients for spending their money trying to generate likes through an ever expanding plethora of social media platforms and attribute these to website hits.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). John Cleese’s talk at the 2009 Creativity World Forum on creativity. Thanks so much for stopping by WUL! Wanna Subscribe?

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Will you join us if you can? See you there! Wanna Subscribe?

Conference 66

Conference Measurement Tourism Twitter 66

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Journalistics

JANUARY 3, 2016

As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Wanna Subscribe?

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.”

Privacy 124

Privacy Google Advertising Advertising 124

Journalistics

JANUARY 3, 2016

As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Thanks so much for stopping by WUL! Wanna Subscribe? Shall We Tweet?

Social Media 73

Social Media Twitter Facebook Measurement 73

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120