Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. ” — Dan Beltramo, CEO, AirPR.

Conference 110

Conference Internal International Storytelling 110

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Sometimes, a 30-second video is the most effective strategy.

Storytelling 137

Storytelling Video Strategy Analytics 137

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” PR Newswire (@PRNewswire) October 23, 2016.

Conference 120

Conference Internal International Data 120

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

5W PR

FEBRUARY 28, 2024

With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

Brand 78

Brand Branding How To Film 78

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Inbound Links. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. A Simple Measure of Marketing Many Businesses Miss.

Strategy 117

Strategy Crisis Marketing B2B 117

Cision

JANUARY 5, 2016

Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. The Content Marketing Institute stresses you pare down your requirements when deciding what to measure. Follow this three-point strategy: 1. Devise a content strategy they can get excited about.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? This is a group exercise for an internal team working for a client. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. No creative spark . There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

PR 20/20

JANUARY 10, 2023

Additionally, marketing agencies bring another expertise to the table—creativity. With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. Developing a content strategy or lead nurturing program.

Agency 74

Agency Marketing Internal International 74

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Onclusive

MARCH 19, 2019

Partner with customers to understand their current and future business goals and challenges and translate that into people, product and process strategies. Communicate the value of these solutions to the customers internal teams and executives. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. Having all the goals outlined means that both sides understand the “why” behind the strategy.

Creativity 141

Creativity Measurement Pitching Internal 141

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals.

Analytics 130

Analytics Internal International Pitching 130

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 189

Marketing Content Marketing Data Social Media 189

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. What’s your best tip for measuring PR for broadcast coverage?

Strategy 52

Strategy Interviews Pitching Energy 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building. Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. Demand candor. Speak up about problems.

Agency 223

Agency How To Construction Advertising 223

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

JULY 5, 2023

We’ll also be sharing insider tips and strategies from industry experts, making it your go-to resource for all things PR, marketing, and communications. Our first guest episode is with Stuart Bruce; an international PR professional and co-founder of Purposeful Relations, global advisory and consultancy firm.

Resources 62

Resources Interviews Industry Creativity 62