ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Then, fold them into the strategy with press announcements that are well-timed, such as before a specific season, holiday, or other relevant occasion. .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Yet some companies fall into the trap of just talking about themselves.

Agency 205

Agency Pitching Internal International 205

Deirdre Breakenridge

MAY 8, 2017

The answers to a question about what is important to companies when it comes to engaging agencies is also telling. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Again, it’s all about PR Expanded.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

APRIL 19, 2022

Another 46% will spend the same about of time and just 12% will spend less time on Twitter. 18% of reporters say they get their news from Twitter – that’s about one in five. Reporters are competitive – they don’t want competing writers to know about stories they are sourcing. Not the best way to make an impression. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Press coverage gives you third-party credibility. Write a press release. Blog about the coverage. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 7) Press releases, oh, press releases.

Survey 103

Survey Report Media B2B 103

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

Stern + Associates

SEPTEMBER 22, 2022

Between impacts from large-scale news events breaking almost daily, after-effects of the pandemic, and concerns about ongoing global conflicts, the uncertainty of what’s coming next is taking a toll on our mental health, including at work. Put People First to Unlock Innovation, Creativity – and Higher Profits.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. A lack of micromanagement is a sign of trust — not neglect.

Internal 36

Internal International Leadership Agency 36

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. No two days are the same at the busy airport press office according to Danielle. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

Travel 120

Travel Agriculture Tourism Internal 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

After a few months, I got a call about an administrative coordinator position at a PR agency. As usual, I accepted the temporary assignment without knowing much about them. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. We think so.

How To 136

How To Case Study Meeting Examples 136

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? You just won two global AMEC awards for effective campaigns — what were they?

Measurement 136

Measurement B2B Google Financial 136

Stern + Associates

DECEMBER 12, 2022

Over the past two decades, Leonardi has consulted with organizations from across sectors about practical ways of improving communication between departments. The 30% Rule: What You Really Need to Know About Tech. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

Maxim Behar

SEPTEMBER 5, 2021

Now it's all about the content we provide and that is what PR experts happen to be masters at. In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place.

Meeting 98

Meeting Advertising Advertising Agency 98

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach.

Real Estate 60

Real Estate Leadership Conference Construction 60

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. This time I did not find the good one, I just found the best – Allworth Press and also, they found the best distributor in the world – Simon & Schuster.

Local 52

Local Writing Social Media Interviews 52

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Konnect Agency

MARCH 31, 2020

By March 3rd, 3+ million articles mentioned COVID-19 and there were 25+ million social shares – those numbers have gone up exponentially since without any likelihood of slowing down so the only news anyone cares about right now should be related to the pandemic and life during the pandemic. #2 Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Tribe Builder Media

JUNE 26, 2019

Just like that “cringey” tagged photo from middle school on your Facebook profile – no one wants a bad review online or negative comment about their business circulating online. We simply highlight the good about your business – which is not hard to do with such amazing clients. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Just like that “cringey” tagged photo from middle school on your Facebook profile- no one wants a bad review online or negative comment about their business circulating online. We simply highlight the good about your business- which is not hard to do with such amazing clients. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

DECEMBER 19, 2017

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. But, I have to talk about one person I admire. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. So, here goes!

Agency 68

Agency Creativity Leadership Industry 68

Critical Mention

APRIL 26, 2017

The man cares deeply… about the fans, his students, the charities he’s affiliated with and more. Be unconventional, creative and entrepreneurial in your thinking and approach in life. My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. It’s all about customer service.

Sports 60

Sports Internal International Enterprise 60

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. This is completely fixable with an audit, analysis and creative application.

Survey 60

Survey Content Marketing Report Corporate 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. and the other person says, "Leave it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198