Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. 2) Instagram. Lets play executive for a second.

Tools 150

Tools Agency Instagram Groups 150

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. One of my favorite local Instagram campaigns is #onlyinmn. One execution of that campaign was its 10-Day Minnesotans project which asked a select number of influencers to visit Minnesota for a week and document their experience on Instagram. Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

NewsWhip

SEPTEMBER 22, 2021

Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. . At Candy Palace visitors can try Mummy Marshmallow Wands, Jack Skeleton Cake Pops, and a Spider Web Crispy. View this post on Instagram A post shared by Disneyland (@disneyland).

Trends 78

Trends Instagram Viral Brand 78

Stephen Waddington

MAY 19, 2020

Those insights will lead to better briefs to inform creative and content. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Digital led creative, rooted in an audience insight, will cut through noisy channels. Google has published a tool to help understand search trends during the crisis.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

DECEMBER 11, 2018

It includes actually emailing and/or calling the influencers to get more information and ask about web metrics and other behind-the-scenes numbers. Because, if done right, it involves much more than just monitoring their Instagram profiles every few days. In short: It’s a LOT of work. This is an ongoing and time-consuming job.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Web Strategy by Jeremiah Owyang.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

JULY 5, 2017

Video has exploded across the social web. Remember, I am not a doctor, nor do I play one of the internet: Trend: Video exploding across the social web. We know that video is just crushing on the web. Where garden-variety Instagram pics are more manicured and, many times, posed. Others, choose Instagram.

Instagram 76

Instagram Web LinkedIn Trends 76

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. This is my fourth lockdown letter.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. With more options to creatively present the content, businesses are likely to offer vital information in the way and format users want and essentially demand.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

APRIL 24, 2015

Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them.

Community 120

Community Mobile Blogging Publicity 120

Stephen Waddington

JANUARY 17, 2019

Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Test and learn.

Media 103

Media How To Advertising Advertising 103

Cision

AUGUST 2, 2016

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. My favorite social media platform is…Instagram, although Snapchat is gaining fast. Rapid Fire Round. I always thought I’d be…living in Europe by now.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

NOVEMBER 9, 2015

One more creative way to create structure in your post is to change fonts. Maybe even moreso than coloring your font, it takes some creativity to create interesting structure versus visual cacophony. Many sites like YouTube, Instagram, Facebook, Twitter, Soundcloud (and myriad others) offer embed codes for most posts.

How To 120

How To Engineering Creativity SEO 120

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

wiredPRworks

APRIL 3, 2017

Facebook Stories = Snapchat Stories: Facebook already added Stories — collections of photos and videos that are set to disappear after 24 hours — to Instagram last August. Instagram Social Media News April 2017. Top 15 Liked Accounts on Instagram. Save Live Instagram Photos to Your Phone. More via Instagram.

Social Media 49

Social Media Pinterest Media Instagram 49

Critical Mention

OCTOBER 27, 2018

But what people don’t realize is that, whether or not people actually go to Facebook.com or use their app, the company is building infrastructure that permeates through the rest of the web. Also, Mark Zuckerberg’s decision to acquire Instagram for a billion dollars in 2010 looks like an unbelievable bargain now.

Interviews 79

Interviews Media Content Marketing Facebook 79

Waxing UnLyrical

AUGUST 2, 2018

Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. What web pages are they visiting?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Read Time: 2 minutes. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Prohibition

MARCH 16, 2021

It’s been rumoured for a while, but this year Facebook and Instagram are likely to remove traditional social media metrics, such as ‘likes’ and ‘shares’. Moving forwards businesses should focus less on ‘vanity’ metrics and more on hidden engagements, such as web clicks or conversions. Redefining success. Responsible influence.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

It’s been rumoured for a while, but this year Facebook and Instagram are likely to remove traditional social media metrics, such as ‘likes’ and ‘shares’. Moving forwards businesses should focus less on ‘vanity’ metrics and more on hidden engagements, such as web clicks or conversions. Redefining success. Responsible influence.

Social Media 62

Social Media Trends Consumer Video 62

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. The key to SEO today is producing great content on your website and then being sure that your content is being linked to from third-parties on the Web.

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

JULY 17, 2018

The web environment displays content in a card formal. You won’t unearth the best quotes and story leads with a quick search of Twitter or Instagram. #8 He’s passionate about the use technology in the creative businesses as well as exploring the theory and practice of great idea generation.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Photo credit: Instagram.

Banking 60

Banking Marketing Wireless Advertising 60

wiredPRworks

FEBRUARY 11, 2016

Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Translating social media into increased sales, leads and more web traffic. The most common mistakes in social media – don’t make them!

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. There’s no explanation on how to use Instagram for promoting a business.” Instagram is impressive. Want more expert Instagram advice?

Instagram 120

Instagram Mobile Social Media Writing 120

Norton's Notes

NOVEMBER 22, 2016

It quickly became a fundamental element of the interactivity of the social web. Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style. As I said earlier, the premises are much the same, just with added varieties of platforms and creativity.

Blogging 28

Blogging Marketing Web Twitter 28

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. Stop by his session and say hello! 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

JUNE 6, 2016

What a Duck Can Do For “Social” Media Relations.

Case Study 40

Case Study Study Communications Banking 40

Communications Conversations

JANUARY 14, 2020

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. You’re in charge of managing the organization’s Instagram page. Focus on creativity. It’s a big task. It involves collaborating with many stakeholders. It involves working with numerous vendors.

Creativity 170

Creativity Consumer Social Media Facebook 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today many agencies offer creative services for distributing content, and most have adopted the PESO model , for Paid, Earned, Shared, and Owned content that work together to drive brand visibility and consumer engagement.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

5W PR

NOVEMBER 21, 2023

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface.

Travel 78

Travel Hotels Infographics YouTube 78