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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution.

SEO 120
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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Creativity strikes back. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

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How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Promoting Content.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. In the meantime, digital speaking events have exploded.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona.

Training 370
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

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