NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. But a lot of them stuck it out. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

Publicity 256

Publicity Brand Branding Storytelling 256

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. How to do better? How to do better. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. How To Win It. The supreme PR pitch is an abstract intellectual property. How To End It. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? How do you know your content is resonating with your audience? On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Ethical Voices

JUNE 12, 2023

The community also didn’t always know what was strategically sound or how to get media attention. What I did as a consultant was not deadline-based pitching. We apply it and how to actually move messaging and narratives and how to tie back to key messages and how to think from an audience perspective.

Ethics 69

Ethics Storytelling Communications Training 69

Cision

JULY 30, 2015

Get a pulse on the coverage style, if it’s been positive or critical, and how previously sources are portrayed. Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ).

Interviews 120

Interviews How To Media Infographics 120

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. For all your monitoring needs, request a demo to see how we can help. To connect with Katie, you can follow her on Twitter.

Tools 74

Tools System How To Software 74

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works.

Travel 100

Travel Education Storytelling Company 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 121

Writing Creativity Local Pitching 121

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. Storytelling : Storytelling is becoming an increasingly important part of PR. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! It also highlights how having strong video content can work well to achieve quality media coverage. How to pitch to journalists . Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

JULY 7, 2016

It’s really all about storytelling, which we communication professionals do every day. Don’t get me wrong – I love this field, but I can teach you how to write a press release in a few weeks. Spend your tuition money learning something which sparks your curiosity and creativity. You just get to do it in a broader way.

Education 227

Education Writing Pitching Groups 227

PR Job Coach

NOVEMBER 26, 2020

We have to know how to translate what we have done and move away from chronological list. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

The Hoffman Agency

APRIL 20, 2023

My internship fully immersed me in tech PR by allowing me to take on various tasks, like new business research, coverage reports, media pitches, bylines and more. Ultimately, my work and all the feedback on my assignments during the internship shaped me into a more thoughtful, creative storyteller.

Internal 36

Internal International Storytelling Agency 36

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. Therefore, we must learn how to become resilient. In a wide ranging conversation we discuss the potential of public relations to contribute to organisations and what makes a good public relations practitioner.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Careless talk Fabricated storytelling has become commonplace in public discourse. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

PRSay

OCTOBER 29, 2019

Are you wondering how to appeal to audiences who have already seen what you’ve produced? Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. who trusts your team of talented creatives to do their jobs and achieve results.

Television 111

Television Writing Storytelling Video 111

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227