Cision

JULY 30, 2015

Get a pulse on the coverage style, if it’s been positive or critical, and how previously sources are portrayed. Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Check out this infographic for a helpful checklist! Follow her on Twitter: @jenlawhead.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Should I pitch to everyone in my database? Unfortunately, that’s just not true.

Infographics 62

Infographics Pitching Writing Blogging 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Gather a portfolio of past success.

Company 105

Company Pitching System Interviews 105

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. For example, if your asset is an ebook that details how to improve content marketing efforts, figure out what keywords visitors would be searching that are relevant to your content.

eBook 43

eBook How To Pinterest Examples 43

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. How to Get Your Story on the News.

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I’m open to pitches on these, but please read this first. 97% of respondents said video content and communication were useful after making a purchase.

B2B 116

B2B Marketing Survey Software 116

Cision

OCTOBER 28, 2015

Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them. Check out the “PR Starter Kit” for pitching tips and more! Images: martinak15 , Verizon ( Creative Commons ). Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. When composing a cover note, keep in mind that among the items our agency is looking for is a firm command of business writing skills, laced with creativity. Take the time to get it right the first time – it’s the only chance you’ll have.

How To 48

How To Agency Writing Interviews 48

PR 20/20

JANUARY 3, 2019

During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. For those who missed it, we recapped 12 takeaways, like how to define goals, scrub your data, take advantage of HubSpot features and more.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To connect with an influencer, ensure your pitch is mutually beneficial. We Can Help.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Turn a tip sheet into an infographic by visualizing data found within it. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Journalistics

APRIL 5, 2016

How can you make your content more useful or appealing to a multimedia journalist? Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

How can you make your content more useful or appealing to a multimedia journalist? Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

FEBRUARY 25, 2017

This was done so the troops leaving, could show the troops coming in, how to get things done safely. She names more than a dozen functions including, the communicator, the creative and the technologist. Now LinkedIn is pitching an employee advocacy tool in this post. The most prominent function on her list? The strategist.

Marketing 70

Marketing Employee Survey Social Media 70

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian recognized that 3M’s customers were looking for how to solve everyday problems they faced at home. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78