Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. Citrix had a timely opportunity around the remote work trend. Give us the 1,000-foot view of the campaign. Heath: At the core, we needed a way to connect people to the products and services of Citrix.

Community 78

Community B2B Social Media Video 78

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Listen to what they have to say and follow the guidelines they set out. Keep it simple, keep it clear and compelling, and follow their guidelines.

Guidelines 88

Guidelines Creativity Report Writing 88

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 93

Agency Trends Marketing Survey 93

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing Goal 3: Keep your finger on the pulse of industry trends. While a marketer’s jobs is to market, a PR professional’s job is to see trends and future stories before they happen.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

FEBRUARY 22, 2019

But the work was also about trying to reverse a disturbing trend. This relationship is deeply rooted in trust and collaboration that allow us to execute creative campaigns that will generate positive results. It’s important to give the judges insight into the creative elements of your campaign.

Case Study 94

Case Study Guidelines Study Creativity 94

Deirdre Breakenridge

NOVEMBER 11, 2019

A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. Be Creative. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Get listeners involved by inviting them to ask questions of future guests. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Cision

JANUARY 20, 2016

Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Not feeling particularly creative? The free service also provides a place to track what topics are trending in various industries such as lifestyle or finance. Research Pitching Policies.

Pitching 120

Pitching Policies Guidelines Report 120

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Provide guidelines and protocol to avoid big blunders and embrace the small errors. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). Be willing to accept mistakes. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

JUNE 22, 2017

As more and more communicators look to boutique shops for innovative thinking as well as superior client service, MCS stands to benefit from these trends. Analytics are the key driving force to deriving important insights and identifying trends. What is the most important lesson you have learned throughout your career thus far?

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Stay on top of top tools.

Social Media 120

Social Media Media Comparison Guidelines 120

Communications Conversations

OCTOBER 13, 2015

Of course, you’d have to set up guidelines and parameters with the employees. Corporate Volunteerism & Social Media: Trends, Tips and Tools from Arik Hanson. But, what a great way to engage key employee volunteers AND tell your story, from a unique perspective! #2:

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Public relations help these companies reach the right audiences and send them the right messages.

Agency 88

Agency Energy Crisis Management Industry 88

Konnect Agency

JUNE 8, 2023

With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising. Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

Sword and the Script

FEBRUARY 13, 2018

Over the years, I’ve learned the following three basic guidelines help keep readers engaged. If you’ve picked up a new book published in the last ten years, you’ll notice many of the winners follow – or perhaps preceded – the same trend: short sentences, short paragraphs and short chapters. 1) Write short sentences. Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. By working with influencers, drink brands can tap into this creativity and create unique and memorable campaigns that resonate with consumers. This may include product samples, brand guidelines, and key messaging points.

Brand 62

Brand Branding Reputation Consumer 62

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. It was a safer alternative and loophole in the restriction guidelines that allowed people to have a little bit of normalcy and get out of the house. amid the home cooking boom.

Travel 52

Travel Film Guidelines Consumer 52

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike.

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). With cases like this, having a strong code of ethics and principles / guidelines on what should and should not be done in an influencer campaign or program is crucial.

Marketing 51

Marketing Ethics Guidelines Community 51

Beyond PR

JULY 20, 2016

Keep learning: Guidelines change. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Check out Content Tips for Adding Creativity in More Conservative Niches. Be relevant: To be newsworthy, you must be relevant. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

NOVEMBER 26, 2016

Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. Making certain numerous voices are heard, but that overarching rules and guidelines are enforced. Instead, brands have to also produce the desired content.

Brand 60

Brand Branding Content Marketing Film 60

Beyond PR

OCTOBER 18, 2016

It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. You may have to be creative, but if you can’t decide, use a Twitter poll. 3) Does it follow Twitter’s guidelines for promotions ? Make it Conversational.

Twitter 40

Twitter How To Social Media Guidelines 40

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Creativity is the only rule. Branded lenses jump on trends.

B2B 310

B2B Video Creativity Social Media 310

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. As an employee, those roadblocks hinder your creative thinking–you’re always thinking about what you CAN’T do, not what you COULD do. On the other hand, agency folks (at least the ones actually working on your content) trend younger. Big difference.

Agency 133

Agency Resources Employee Internal 133

Beyond PR

AUGUST 3, 2016

As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”. Marketers, on the other hand, can use product revenue trends to flag content creation and promotion opportunities. We have to figure out how to communicate a product’s worth in a meaningful way.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

wiredPRworks

APRIL 3, 2017

Simplifying our policy and enforcement guidelines. When shooting and editing their photos, these aesthetes may take creative liberties that don’t jibe with the science of what makes a good professional photo. LinkedIn Launches Trending Storylines. Updating the branded content tag. More via Facebook. More via snappr.com.

Social Media 49

Social Media Pinterest Media Instagram 49

The Proactive Report

NOVEMBER 14, 2022

These six Digital PR and marketing trends can help you thrive in 2023. Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Google has a specific set of content guidelines. This isnot theitme for PR and marketing folk to pull back. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I always ask myself, “why would their readers care?” before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Discover new ideas amid detailed coverage of emerging trends and opportunities. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93