The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Presspage

APRIL 11, 2019

Get creative. A good PR strategy extends beyond the reach of traditional journalism and courts target audiences where they are already going to get their information. So, put your money where your mouth is and be who you say you are — or expect to be outed on social media faster than you can tweet an apology.

Strategy 76

Strategy eBook Consumer Fashion 76

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. It bowed on the Content-Makers Stage with an SRO audience of 1000+. They don’t care. They’re lying on purpose.

Conference 36

Conference Journalism Web Comparison 36

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics. What is the opportunity cost?

Advertising 60

Advertising Advertising Ethics Journalism 60

Communications Conversations

MAY 30, 2018

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Prior to Alice Riot, I had zero background in fashion or apparel. What do you miss most about working in PR? What do you enjoy most about your new job?

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. What is your idea of PR nirvana? flexibility.

Real Estate 71

Real Estate Local Government Internal 71

Sword and the Script

DECEMBER 30, 2017

Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. Passion, consistency, focus, opportunity, humility and some good old-fashioned hard thinking – these are the elements of good marketing reflected here. People are irrational.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Some might call me old-fashioned when it comes to media relations. Image Credit: “the number 1” by Timothy Krause / Flickr Creative Commons).

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. PR pros can then examine the coverage – by applying old fashion PR reverse engineering – to understand the story angle and themes and take note of the bylines.

SEO 65

SEO Tools Engineering Web 65

wiredPRworks

AUGUST 2, 2016

Some people are cynical of mobile games as a fashion. Under his leadership, his teams' work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year.

Leadership 40

Leadership Survey Enterprise Conference 40

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Some might call me old-fashioned when it comes to media relations. Image Credit: “the number 1” by Timothy Krause / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? We updated and monitored this grid regularly, ensuring that we followed up on requests in a timely fashion to connect our experts with inquisitive reporters. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Waxing UnLyrical

AUGUST 22, 2010

said Evening to me, in a most avuncular fashion. Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. When I opened the door “How’s it going?&#

Twitter 68

Twitter Facebook Measurement Blogging 68

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. I want to advocate for paid social and specifically as part of a media relations program.

B2B 78

B2B Facebook Advertising Advertising 78

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

MaccaPR

JULY 27, 2016

What’s especially remarkable is that neither the age of the Dinty Moore product (it was introduced in 1935) nor the length of the BBDO-Hormel relationship (swear to God, 85 years) seems to have dampened the fresh creativity in this campaign. And hearty Dinty Moore is great for hungry people.”. Ride The Pop Culture Zeitgeist.

Marketing 48

Marketing Video Consumer Agency 48

Bad Pitch Blog

MAY 3, 2009

Neither had a clue because, really, they didn’t possess a single creative bone in their bodies. Watching it got me thinking of how lucky I am to still hang out in the trenches and use ounces of creativity to create strategies so companies can grow vertically. It was a new journalism: “Take what you can from whom you can.”

Advertising 41

Advertising Advertising Fashion Creativity 41

Maxim Behar

MAY 18, 2023

Maxim has seen the communication world evolve from hard-hitting journalism into the current global digital melting pot it has become today. The world of social media has its innovations every day, if we miss even one or two days, it may mean we are already old-fashioned,” says Maxim.

Ethics 52

Ethics Internal International Groups 52

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. If you enjoyed this post, you might also like: Art or Science: Creative Marketing and PR . 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52