Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them.

Community 120

Community Mobile Blogging Publicity 120

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Mobile-friendly Platforms. The convenience? Impeccable. You don’t necessarily need your ecommerce site to use these tools.

Social Media 86

Social Media Media Mobile SEO 86

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Solo PR Pro

APRIL 19, 2016

Have you heard of Facebook Lead Ads? Facebook Lead Ads are a huge deal, and although they’ve only been around for several months, the results are in: implementing this new ad format as part of your paid Facebook marketing strategy can boost results by 50% or more. Are you using them for your business and/or for your clients?

Facebook 40

Facebook Mobile Advertising Advertising 40

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Mobile = Visual Multimedia is not an option anymore.

Mobile 152

Mobile SEO Web Training 152

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

Konnect Agency

MAY 6, 2022

Facebook’s audience tends to skew a little older with 44% of active users between 25-and 44 years of age and 35% over 45. Facebook allows ads to be designed as images, short-form and long-form videos, and carousel formats. While channels like Snapchat only offer 2-3 placement options, Facebook offers 22, which can be overwhelming.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Facebook’s audience tends to skew a little older with 44% of active users between 25-and 44 years of age and 35% over 45. Facebook allows ads to be designed as images, short-form and long-form videos, and carousel formats. While channels like Snapchat only offer 2-3 placement options, Facebook offers 22, which can be overwhelming.

Agency 52

Agency Instagram Facebook Advertising 52

5W PR

JULY 18, 2023

To make it professional and user-friendly, ensure it’s visually appealing, easy to navigate, and mobile-optimized. Experiment with creative and engaging content formats. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads.

Brand 78

Brand Branding Engineering Analytics 78

Stephen Waddington

MAY 19, 2020

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Those insights will lead to better briefs to inform creative and content. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 7, 2015

Video viewing, particularly on mobile, is surging. Why else would Facebook and Twitter be implementing the media form? Facebook already penalizes links to external videos. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. With more options to creatively present the content, businesses are likely to offer vital information in the way and format users want and essentially demand.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 22, 2017

Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. It’s the same methodology that Facebook and LinkedIn use in their ads. ” Embrace Blog Viewers on Mobile. Image Sources: Nike , Kuno Creative.

Blogging 48

Blogging Creativity Agency Mobile 48

Stephen Waddington

JULY 6, 2020

Creative and social activities have been particularly challenging. Communication change during the pandemic In the 12 months to February 2020, more people were sending daily text messages using online messaging platforms (52%), such as WhatsApp and Facebook Messenger, than using SMS (41%) or email (26%).

Report 130

Report Video Television Trends 130

Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . Are there videos of people using your product in creative or offbeat ways that you can promote? Almost six out of 10 mobile users watch video daily , with the highest proportion in Latin America and the smallest in South Asia.

Video 120

Video Trends YouTube Television 120

Prohibition

JUNE 8, 2023

On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. Overall, you should adjust your content to match the platform’s preferences. or call on 0113 430 4160.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Digital marketers have grown up with real time data provided by platforms such as Google and Facebook. In the absence of analytics podcasters have developed their own creative solutions. Here are some suggestions.

Measurement 90

Measurement Analytics Comparison Data 90

Cision

SEPTEMBER 22, 2015

As this number increases, the number of journalists refraining from joining Twitter, Facebook or the like for work purposes continues to decrease (12 percent to 6 percent), emphasizing the fact that social media has and will continue to transform the state of the media. Goun , claireteat , Norbert Relmer ( Creative Commons ).

Journalism 120

Journalism Social Media Media Study 120

Prohibition

NOVEMBER 30, 2020

Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity. Brands to look at: Topshop, Gymshark, ASOS, Sophia Webster (you can only watch reels on the mobile app). What are Instagram reels? Likes and comments.

Instagram 62

Instagram Social Media Fashion Media 62

Cision

AUGUST 11, 2016

It’s tempting to say [the biggest current trend is] predictive analytics, virtual reality, interactive and mobile, but for me, Influencer Marketing will continue to be a hot trend over the next year as more consumers become influential participants in crowdsourced brand marketing. Mobile Marketer. Mobile Marketing Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 22, 2015

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. 07 percent). Lack of content filtering.

Instagram 120

Instagram Fashion Sports Pinterest 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels.

Social Media 120

Social Media Media Comparison Guidelines 120

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Google PageSpeed Insights will look at both the loading time and overall performance of your site on desktop and on mobile. There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

Stephen Waddington

FEBRUARY 2, 2019

billion mobile phone users in the world and 4.39 They’ve shifted to other forms of content and platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. Facebook is in decline among 12 to 15 down 11% on the year, Snapchat is stable and Instagram booming, up 9%. ?? There now 5.11

Instagram 60

Instagram Policies Twitter Mobile 60

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

Cision

JULY 16, 2015

The people who follow you on Twitter may not be fans on Facebook. Instagram is a visual, social and mobile network. Images: Jason Howie , Wade M , Martin Cathrae ( Creative Commons ). Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! Know your audience.

Instagram 120

Instagram Brand Branding Pinterest 120

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! For a break from the routine, check out The Anti-Cruelty Society’s social media on Facebook, Instagram, and TikTok and see how animals really make your life better.

Social Media 52

Social Media Trends B2C Media 52

PR Fuel

AUGUST 13, 2017

It doesn’t matter if you have the most creative theme or if you share your giveaway all the time, if people don’t want what you are giving away. Pick one of them and roll with it; same with Facebook. You also want to make the giveaway mobile-friendly, so entrants don’t have to slog through a non-mobile website.

Mobile 56

Mobile Guidelines Instagram Engineering 56

Cision

JANUARY 10, 2017

Instead, look for third-party content with a Creative Commons license. Whether you use Facebook Live, Periscope or Instagram Live, plan it with a storyboard just like you would a traditional shoot. People could view the livestream on a huge screen, not just their mobile devices. Do not copy and paste from Google searches.

Strategy 120

Strategy How To Content Marketing Mobile 120

Stephen Waddington

JANUARY 17, 2019

It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Changes are made either automatically or manually to refine targeting or ad creative. Test and learn.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

JUNE 30, 2016

And they all begin and end with the word: “Facebook.” ” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin. 75 percent of Pinterest usage takes place on mobile devices. Not surprising, right?

Pinterest 97

Pinterest Social Media Tools Media 97

Communications Conversations

JULY 5, 2017

And, they have these little mobile TV sets in their hands. Trend: The non-adoption of Facebook stories. The psychology behind it: Where Insta-Stories have flourished, Facebook Stories have really struggled to take off. Many limit their social participation to Facebook. Facebook is now playing catch up.

Instagram 76

Instagram Web LinkedIn Trends 76