Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 80

Ethics Employee Communications System 80

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity.

Publicity 334

Publicity How To Agency Product Launch 334

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Having a clear path and story is something all PR pros will provide their clients with from go.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Stern + Associates

SEPTEMBER 28, 2023

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation.

Government 110

Government Technology Policies Ethics 110

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. The co-director of the Stanford Cyber Policy Center, he’s now taking a close look at what “authenticity” will mean in a world increasingly dominated by AI-powered tools.

Technology 98

Technology Ethics Tools Creativity 98

Maxim Behar

MAY 18, 2023

Of course – the main reason is the “tsunami” of social media and its amazing impact on global communications at all levels, but also there are so many accompanying reasons. Ethics, transparency, and honesty are needed these days more than ever and all businesses must know this very clearly. Not managers, but leaders!

Ethics 52

Ethics Internal International Groups 52

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Newspapers 69

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 102

Technology Ethics Leadership Groups 102

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Journalistics

SEPTEMBER 13, 2021

For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage. Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Paid stories disguised as editorial. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Innovation in the PR industry is alive and well.

Agency 161

Agency Meeting Crisis Energy 161

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.). In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. I'm very happy to be with you and I think Theo and I have some interesting things to tell you. But we have a market.

Leadership 59

Leadership Social Media Creativity Ethics 59

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen. and has made her way back to the Midwest to build a digital media remote team, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St. Media still need content.

Media 112

Media Journalism Report Video 112

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

MAY 7, 2022

However, life is practically outside of social media, especially when it comes to business. Exactly 20 years ago, I wrote Bulgaria's first “Standard of Business Ethics”; many of you, readers will recall that the ten tenets, circulated lightning-fast from hand to hand and office to office across the country. And about nothing else.

Ethics 52

Ethics Case Study Social Media Google 52

Maxim Behar

DECEMBER 20, 2022

Founder, Provoke Media. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. PR Manager and Media Expert.

Energy 52

Energy Groups Internal International 52

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In the past, many journalists who left traditional news media migrated into public relations. So, what does it take to get into this exciting profession? and abroad. What Will I Study?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It was high on the agenda of this year’s BledCom , the international public relations research symposium. We’ll also fail to understand its impact of media and public discourse. I was honoured to address the CIPR's 2018 graduation ceremony in London tonight.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. As PR pros, we deal with ethics on a daily basis, we’re thinking about what we should and shouldn’t say, or how we could frame an idea.

Meeting 100

Meeting Journalism Interviews Employee 100

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83