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Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

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The GPT-3 marketing and public relations practitioner

Wadds Inc.

The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere. ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the public sector, communicators have never been busier, as energy is directed to public education and information. Here are the areas in which I think we need to focus our energy in skills and learning and development. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

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Maslow’s Hierarchy of Needs for Producing Better Virtual Events

Contently - Strategy

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Is our marketing automation platform linked with our web conferencing account? Translating that type of connection into a virtual world requires thoughtful creativity. How are we inviting them?

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. It takes rationality but little creativity to design an argument using conventional rhetoric.”. Persuading with a story is hard [work]. Any intelligent person can sit down and make lists. Talk to Us !

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Filling in White Space With Ideas: Q&A With Dorie Clark

Cision

Dedicating time and energy to a cause can be easily organized, but how do you discover which idea to stand behind and speak up on? Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. A: The web is never-ending, and it could easily suck hours out of your day.

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