PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? For sure you need to manage your work-life balance to keep your energy levels as high as possible and your stress levels as low as possible.

Energy 48

Energy Course Creativity Web 48

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

“You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Feel like you’re drowning in a sea of search results?

Conference 97

Conference Marketing Case Study Content Marketing 97

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). It makes good sense. Our brains process images faster than it processes text. The same is true for press releases.

Infographics 70

Infographics Comparison Energy Video 70

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I work on all things creative and put my passion for words to the test every day. Thank you.

Measurement 40

Measurement Energy Retail Creativity 40

Waxing UnLyrical

JULY 12, 2018

We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Over the last year I’ve written a lot about the social science around why we do what we do. A recurring theme is that our brains are wired for efficiency.

Brand 74

Brand Branding Banking Financial 74

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world. His guide – the Art of SEO – is widely considered one of the best books on SEO ever.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity.

Agency 40

Agency Marketing Financial System 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 25, 2010

We went to the parade – in crappy weather, I might add – but it’s tough to explain what it’s like to actually see those balloons and floats, to be a part of the excitement and energy of a million strangers, even when it’s raining and sleeting down on you. You have to do it to understand it. He didn’t say anything.

Hotels 89

Hotels Television Twitter Facebook 89

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. One of our clients, Joy Mbanugo, is still getting hits and emails for being in Marketwatch!

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? This led to an energy and enthusiasm to “get it right&# in a way that naturally seeped into the slides. At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience. Paine or Don Bartholomew would be better suited for that).

Social Media 73

Social Media Twitter Facebook Measurement 73

Journalistics

JANUARY 3, 2016

The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time. If you invest the time and energy to write high-quality, relevant posts with long shelf life, you can continue to attract new readers regardless of how frequently you post.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time. If you invest the time and energy to write high-quality, relevant posts with long shelf life, you can continue to attract new readers regardless of how frequently you post.

Blogging 40

Blogging Analytics Google Writing 40

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I have bags of energy, drive and motivation but get very frustrated with myself when I misdirect it. Hold on a Minute. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 57

B2B Content Marketing Trends Marketing 57

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. My group’s enthusiasm and energy was contagious, and kept us going throughout all the bumps. But the point of the assignment, and of grad school in general, is to get our hands dirty, make mistakes and hopefully learn from them.

Video 87

Video Facebook Twitter Viral 87

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. It’s also really important for SEO. CSR Is a Popular Use Case That Often Lacks Creativity. That system, however, is ripe for change.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. It’s also really important for SEO. CSR Is a Popular Use Case That Often Lacks Creativity. That system, however, is ripe for change.

Healthcare 52

Healthcare Content Marketing Industry Trends 52