Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Learn Hub ( @G2Crowd ) Explore insights from the G2 Crowd team across marketing, sales, productivity, design, management, and technology.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Doctor Spin

NOVEMBER 17, 2023

Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. For questions or PR support, contact me via jerry@spinfactory.com.

How To 52

How To eBook Wikipedia Viral 52

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. For example, let’s take the case of an ebook. If visitor downloads ebook, then send three-part email ).

Marketing 53

Marketing Software eBook Technology 53

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What is one technology you cannot live without?

Communications 50

Communications Marketing Internal International 50

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. Insight on how to apply new technologies and processes to improve efficiencies. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Doctor Spin

DECEMBER 7, 2023

Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. The First Seven…and the Eighth: A Conversation with Howard Gardner.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. My little Toyota Corolla didn’t quite roll to the intersection.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. in 2002, she excelled in marketing and management roles at two publicly held technology corporations. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Download our ebook PRetrospective now. Could there be a future standard for article strength?

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

JANUARY 12, 2015

Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE! This year I’d like to spend more time thinking of big, creative ideas that push the envelope while still tying back to measurement and ROI. Work on a project outside my comfort zone. Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. It means it’s time to get creative. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

Real Estate 57

Real Estate How To Web Case Study 57

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Public Relations Sydney

JANUARY 12, 2015

Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40

Shift Communications

JANUARY 14, 2015

If you share an eBook for lead generation purposes that has someone else’s material in it without permission, that would be a copyright violation. Creative Commons : a copyright holder may choose to grant certain rights without requiring advance permission, such as sharing or making derivative works, even for commercial purposes.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Also, when an agency team sends a draft of an eBook to review several hours prior to the call, strong in-house marketers review it, make notes, and come prepared. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Waxing UnLyrical

MARCH 11, 2015

Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. By vetting this ahead of time, you address Wittlake’s point and quell the conversation that follows. He is currently working to avoid being a " #3.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

JUNE 6, 2016

I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. On biggest distractions) Notifications.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. 66% said conferences (including virtual). Annual spending on PR software grew 14.7% to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Waxing UnLyrical

OCTOBER 7, 2019

Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. People often get bored with the usual stuff. Think outside the box. Add more contrast.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52