Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. That’s where a digital approach with everything under one roof can be a game changer for your bottom line.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Data 130

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. The angle, as a whole, can change once you’ve finished writing your pitch, so give yourself some creative freedom until you’ve fully comprehended the direction your pitch needs to take.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Ideally, you should have as many digital channels as possible at your disposal. Learn to Measure Success. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Buzzstream

JULY 29, 2020

I believe that all pr professionals ar e a little bit adventurous to a certain degree. With PRs vying for the media’s attention, you have to be creative to stand out. . The top PR leaders are driven; their desire to be recognized as successful keeps them on track as they work hard to accomplish their goals.

Publicity 119

Publicity Digital PR Creativity Education 119

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. Measuring coverage success - Metrics on a mountain. PR pros don’t need to know about SEO.

eBook 120

eBook Google Tools Analytics 120

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example.

SEO 71

SEO Film Reddit Video 71

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co Creative Media Kit Ideas. Measuring Media Kit Success. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five. Thank you!!!

Resources 69

Resources Nonprofit Measurement Creativity 69

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends 88

Trends Data SEO Consumer 88

Doctor Spin

MAY 21, 2023

A PR agency with established relationships with media outlets, influencers , and key stakeholders. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. They can help you stand out and significantly impact your PR efforts. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Hotels 40

Hotels Conference Analytics Sports 40

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Prohibition

MARCH 14, 2017

I didn’t study PR at university. From journalists, to other creative sectors, there are plenty of people; skilled and talented professionals that can help shape our industry in a more effective way. 37 The PR industry, much like the advertising industry, has been challenged no end over recent years. Degree or no degree.

Communications 48

Communications Industry Fashion Creativity 48

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Freelance Digital PR Luke Whelan takes a similar approach to me. Many were trashed after reading just the subject line, others, after reading the introduction.

Writing 71

Writing Pitching Study Data 71

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). The content is creative, interesting, serves a purpose and captures their followers’ attention. Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences.

Marketing 40

Marketing Viral Fashion Product Launch 40

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

The Hoffman Agency

SEPTEMBER 7, 2020

Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team. Measure the results and analyze trends. Overall this second run drove over 15% more clicks despite a 30% reduction in ad budget, with the average cost per click plummeting by 43%.

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100