Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. Also, responses can be subject to bias if the training data used to train the model is biased. And sometimes, it’s just plain wrong.

Automotive 81

Automotive Training Customer Service Data 81

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. In-house and agency staff alike do not feel they get enough training around digital. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.”

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Instagram Technology Resources Employee 144

Stephen Waddington

JANUARY 15, 2020

Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Brand shaming has become commonplace.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

APRIL 6, 2017

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. You are known for your best-selling book on customer service, “Zombie Loyalists.” By: Robin Gelfenbien. Oh, and fast. Like rapid fire.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Prohibition

JANUARY 24, 2022

We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. Keep in mind that crisis communication media training is important since it acts as a guide to prepare people for any circumstance in the future.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. For example, bring your PR and customer service teams into the advertising planning process. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Have extra staff on hand or on call, especially customer service representatives (and I mean trained customer service staff, not just your neighbor down the street). I was frustrated and concerned. Loves them.

Small Business 106

Small Business Customer Service Facebook Retail 106

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce revolves around meeting your customers right where they hang out. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. 7. Train, simulate and prepare. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. We managed The Shop’s social platforms, which became the company’s main channel for customer service. In other words, PR strategies and programs that kickass and deliver big.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Machine learning in AI works much the same way.

Publicity 85

Publicity Training Technology Data 85

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” It's important to understand that plagiarism isn't only limited to written works, but also applies to images, videos, music and other forms of creative works.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. Service Offerings. They try again.

Digital PR 45

Digital PR Trends Training Media Training 45

PR Conversations

NOVEMBER 5, 2014

I didn’t stick around for the inevitable sessions on “Crystal healing and better customer service” or “Revolutionise your internal communications with telephones.” Years ago, I was lucky to work with Sue Dewhurst to create the Black Belt training programme for internal communicators for Melcrum.

Employee 103

Employee Communications Internal International 103

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. via BurrellesLuce. More clutter isn’t free.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

FEBRUARY 12, 2019

This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service.

Publicity 79

Publicity Community Pinterest Reputation 79

Prohibition

AUGUST 4, 2021

Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. As soon as negative information about a brand is shared on the Internet, its customers can lose faith in it.

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

DECEMBER 17, 2021

This individual needs to: Be well trained. Be flexible and creative. Without preparation, you may lose your balance and find yourself trying to hold on to the moving train of a crisis. 3. Identify and Train Spokespersons. Have good communication skills. Be real and sympathetic. Know the problem inside and out.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Action: Benchmark your own attitude to diversity and consider unconscious bias training as a means of broadening your perspective. #14

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to every customer service interaction. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Communications Conversations

MAY 1, 2015

How did you make that decision and what was involved (training, assistance, etc.)? I provide oversight for his accounts – for creative assets like header or profile images, among other things. Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

AUGUST 25, 2010

.&# With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread. Creative Commons To Love Yet Not OK. Image: rubyblossom.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 61

Social Media Media Crisis Energy 61

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. Social Media Marketing Podcast. 29) John Dennis. Smart Time Online. 49) David T.S.

Social Media 120

Social Media Marketing Pinterest Media 120