Onclusive

DECEMBER 20, 2021

For customers who prefer a turnkey solution, Onclusive Pro is very simple and easy to implement in virtually no time. We also provide the highest-caliber whiteglove customer service in the industry to help you get up and running as quickly as possible. Customer support can be a game-changer. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

MAY 25, 2017

How will machine learning affect the public relations industry? One cluster might be customer service issues. How Machine Learning Impacts Public Relations. Consider how these two categories of machine learning will impact public relations. What is Machine Learning? Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Public relations seems more approachable, more doable–instead of a secret process only an expert dare tackle.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The benefit is a direct and sustained relationship with publics.

Publicity 79

Publicity Community Pinterest Reputation 79

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What does that really entail, though? Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Muck Rack launched a “ job update ” feature that will alert you when a reporter on your list changes beats or publications. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. “There is no private communication in customer service. .” Your mic is always on.

Reputation 250

Reputation Print Customer Service Creativity 250

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? Make sure you create a reporting vehicle for gathering that information – it can be as simple as a customer service “how did you hear about us?” What, you say?

Measurement 105

Measurement Customer Service Survey Creativity 105

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts?

Big Data 92

Big Data Data Publicity Analytics 92

Cision

OCTOBER 7, 2015

It’s nice that you got an award recently, but do the readers of ABC Publication really care? For example, let’s say your award was for customer service. Maybe as a result of getting that customer service award, you decide to offer 25 percent off to anyone who congratulates you on the award. Bonus Tip: Be available.

Pitching 120

Pitching Customer Service Print Writing 120

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A spreadsheet is not accounting. An oven is not cooking.

Marketing 104

Marketing Comparison Enterprise Technology 104

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Media Guidelines 62

Stern + Associates

DECEMBER 8, 2022

If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT , the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. It can serve as a strong foundation for the creativity and individuality that human writing creates.

Blogging 62

Blogging Technology Writing Customer Service 62

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

JANUARY 23, 2023

As a relationship builder and fastidious customer service guru, I want to know all the ways in which I can be more gracious and foster relationships with others. My career in public relations echoes the importance of speaking sincerely and properly. This response was SO much better than, “you’re welcome”!

Customer Service 98

Customer Service Writing Employee Communications 98

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

JANUARY 15, 2020

It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

APRIL 28, 2015

Their publics responded in kind. The public faced a trust issue. The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Did it matter?

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media posts are public, making it easy to track and listen to competitors and plan how you can push past them. Images: steve p2008 , John Goode ( Creative Commons ).

Social Media 120

Social Media Real Estate Media How To 120

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. The model may be able to generate text quickly and easily, but it lacks the creativity and intuition that human writers possess.

Automotive 81

Automotive Training Customer Service Data 81

Critical Mention

DECEMBER 18, 2017

Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative. Takeaway: Leverage your product in creative ways. 5) H-E-B (Howard E.

Social Media 87

Social Media Media YouTube Creativity 87

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR? Where to from here?

Software 83

Software Technology Knowledge Base Creativity 83

Onclusive

JUNE 29, 2018

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

Critical Mention

APRIL 6, 2017

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. You are known for your best-selling book on customer service, “Zombie Loyalists.” You’re a frequent guest on CNN talking about marketing and public relations.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. For example, bring your PR and customer service teams into the advertising planning process. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

AUGUST 9, 2016

What drew you to the field of public relations? A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. Where should they start?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

JULY 10, 2017

It’s more important than ever to put the public at the heart of your work. I want to briefly explore the role of modern public relation in society and the developing relationship between organisations and their publics. Purpose and public legitimacy. Social capital: evolution of public relations practice.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Contently - Strategy

APRIL 1, 2024

Modern techniques like customer sentiment analysis can surface these kinds of insights, but they require a budget, which could be hard to get. There is also a wealth of information available from public sources such as industry forums, survey results, and comment threads on social media. What’s causing their biggest pain points?

SEO 52

SEO Engineering Writing How To 52