The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. What are some of the key components of a successful strategic communication strategy? What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. Images: Sara Golemon , Scott Granneman , Nicola Romagna ( Creative Commons ).

Community 120

Community Guidelines Crisis Communications Instagram 120

Sword and the Script

MARCH 25, 2017

At first, Richard Edelman sets this up as troubling news in a piece titled, The PR Industry at the Crossroads : “The business models going forward do not envision PR as a stand-alone, but rather as part of the supporting cast attempting to make the most of the star performer: advertising-led creative.”. 3) PR in the future. Talk to Us!

Publicity 81

Publicity Crisis Construction Study 81

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. In the case of lawyers, you pay more for someone with 20 years of experience and solid results; in communications and PR, it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area.

Agency 109

Agency Travel Groups Community 109

Shift Communications

AUGUST 16, 2016

Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Social media crisis guidelines should be included as well. A social media plan. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials.

Technology 77

Technology Training Data Consumer 77

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022.

Education 108

Education Course Nonprofit Resources 108

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. Many fellow PR and social media professors, like Matt Kushin , have been implementing the program into their classes around the nation. Getting more comfortable reporting KPIs.

Crisis Communications 52

Crisis Communications Data Analytics Local 52

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Solo PR Pro

JUNE 30, 2015

21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

Hotels 40

Hotels Conference Analytics Sports 40

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities.

Interviews 54

Interviews Financial Social Media Crisis 54

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

” ~ Kathy Casciani , Founder, Azul PR + Communications 17. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 192

Writing Communications Marketing B2B 192

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Get access to creative, out-of-the-box thinking.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Images: DonkeyHotey , epSos.de , William Murphy , Paul Miller ( Creative Commons ). Regulatory and government bodies demanding CSR reporting, new legal business structures.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Matters

APRIL 21, 2016

When PR practitioners unwisely adopt such an approach, their content is rightly ignored, ridiculed by the media and others, and may even be accused of spin (exaggeration, misrepresentation). A crisis is, by default, a reputation issue. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Barnum and his ability to spin tales that the media—and the public—ate up. Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Matters

APRIL 21, 2016

When PR practitioners unwisely adopt such an approach, either their content is rightly ignored, ridiculed by the media and others, and may even be accused of spin (exaggeration, misrepresentation). A crisis is, by default, a reputation issue. It means applying effort and creativity that is consistent and ongoing.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Landis PR

JULY 31, 2023

Sometimes all it takes is a single word or idea to get the creative juices flowing. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. Linda explained that, although tools like PressPal.Ai Linda and Erin both emphasized this is where the human element again comes into play.

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

APRIL 9, 2024

The future of PR and social media marketing As we look to the future, the integration of PR and social media marketing will only grow stronger. With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless.

Social Media 94

Social Media Marketing Media Storytelling 94

Prohibition

AUGUST 4, 2021

Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. Alternatively, they can hire a specialist in the field.

Reputation 62

Reputation Company Engineering Banking 62

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. 1) BPB: Every tactic, no matter how creative or bombastic, should be driven by a larger strategy. Cross-Posted From Strategic Public Relations. Your thoughts?

Pitching 40

Pitching Small Business Insurance Insurance 40

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. So what can public relations and marketing pros like you learn from the Schnatter debacle? Austin & Associates (featured at left). “As

Crisis 63

Crisis Marketing Training Employee 63