ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.

Measurement 40

Measurement Analytics Data Reddit 40

Maxim Behar

MAY 13, 2024

Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. Shterev): How free is the press worldwide, and for us Bulgarians? To what extent can we say that speech, the press, and the media are free in Bulgaria? Of course, there's also insufficient educational and practical preparation of journalists.

Social Media 64

Social Media Newspapers Television Radio 64

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Pick the communication channels – press releases, email blasts, social media updates.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Track your emails and set up goals in Google analytics to measure outcomes. Interested in a live presentation about improving your PR workflow? Can you keep up? The full presentation.

Course 60

Course Software SEO Tools 60

Onclusive

FEBRUARY 7, 2023

It’s not enough to rely on your judgement about what messages will and won’t land well – opinions and behaviors change. What about the packaging and processes that suppliers are using to create and deliver the product – what environmental impact is that making? That means understanding what they want and how they perceive your brand.

Reputation 195

Reputation Brand Branding How To 195

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. To become more self-aware, we need to be able to identify our emotions and recognize the thoughts we have about those emotions.

Leadership 176

Leadership Financial Employee Google 176

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Iterative PR Measurement. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JUNE 1, 2021

It’s essential to research the media outlet and their audience, of course. Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. On the other hand, an informed opinion about a relevant business issue is always welcome. . Know the reporter and outlet . Use examples.

Interviews 268

Interviews Media Construction Report 268

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. That’s basically adding about one-third more possible relevant contacts to your list. The tool can also be used to produce AI-generated content including emails and tweets to refute misinformation.

Employee 141

Employee Software Survey Tools 141

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 120

Measurement Analytics Tools SEO 120

Business Wire

MAY 11, 2017

The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years. Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

Study 215

Study Marketing Journalism Advertising 215

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Measure performance daily. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

AUGUST 30, 2023

Competitor and risk analysis tools are another incredibly useful ally to ensure you stay informed about any negative mentions or trends related to your brand. Because of this, social media unfortunately holds the potential to amplify negative press.

Brand 195

Brand Branding How To Reputation 195

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. You should be able to make a link, or insert an image into an article or press release using the HTML editor of a platform.

Analytics 228

Analytics SEO Infographics Software 228

ImPRessions - Crenshaw Communications

MAY 7, 2021

That’s the conclusion that Bloomberg Businessweek’s Brad Stone came to about Amazon’s Jeff Bezos and his tangle with the National Enquirer in 2019. It doesn’t take a media relations genius to figure that the press would at some point be all over the details of a new relationship that he didn’t bother to hide.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. In my mind, there are three ways to approach measurement from a PR point of view — by output, by outcome, and by impact.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 68

B2B Measurement Blogging Community 68

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 144

Study Media Relations Media Measurement 144

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

How To 105

How To Engineering Google Web 105

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy. Measurement is insightful and insights help us learn to do things better.

Measurement 50

Measurement Analytics Creativity Analysis 50

Maxim Behar

JANUARY 21, 2024

And one more retrospective point – just months before the pandemic, my book The Global PR Revolution created many discussions about whether the social media “tsunami” had made a revolution or was just an ordinary change of media approach to the audiences. Of course, the past years have proved my vision right.

Ethics 59

Ethics Course Social Media Conference 59

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking becomes even more important when you’re writing about sensitive topics. Why accuracy in content marketing is important. Fact-checking basics and best practices.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Onclusive

FEBRUARY 9, 2021

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand. Selecting the right PR agency for your business.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 16, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. 23% said measurement / ROI. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same.

Publicity 151

Publicity Survey Pitching Creativity 151

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. Turn negative PR into positive press. All brands need to start here, of course. Use the right tone to get consumers – and press – on your side.

Crisis 199

Crisis Twitter Course Viral 199

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. Of course those things have to occur. Here are some helpful links about that. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174