Deirdre Breakenridge

AUGUST 9, 2017

With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. ET, for “behind-the-scenes” look at the life of a summer intern.

Internal 170

Internal International System Financial 170

Doctor Spin

MARCH 1, 2024

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Public affairs firms.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Deirdre Breakenridge

MAY 20, 2019

Perhaps some well-executed public diplomacy could have made all the difference. First things first–what is public diplomacy (PD)? Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures.

Publicity 304

Publicity Policies Internal International 304

Ronn Torossian

JULY 17, 2018

In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game. Of course, planning the right campaign is often easier than … READ MORE ».

Hotels 131

Hotels Internal International Course 131

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Trends 88

Reputation Us

SEPTEMBER 18, 2023

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course.

Reputation 158

Reputation Crisis Course Corporate 158

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. International coverage can ultimately affect strategy in the U.S.,

Internal 147

Internal International Skype Meeting 147

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Of course this kind of trust doesn’t happen overnight. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR. But occasionally an organization will sign with a PR firm prematurely or in error.

Agency 333

Agency Internal International Resources 333

Stephen Waddington

JULY 16, 2022

This is a keynote speach that I gave this morning at a meeting of the Public Relations Council of India to celebrate World PR Day. It’s a great honour to have the opportunity to join this meeting of the Public Relations Council of India this morning. I have worked as a public relations practitioner for the past 25 years.

Publicity 78

Publicity Study Public Affairs Government 78

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. Marlene Neill, Ph.D.,

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Plan of action for each scenario For each identified public relations crisis situation, chart a specific action plan.

Crisis Management 78

Crisis Management B2B Crisis Company 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Consider your stakeholders: OpenAI Arguably the greatest PR fiasco of the year was the public ouster – and swift reinstatement – of Open AI CEO Sam Altman. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The lesson of course – aside from the notion that smoking is bad for you while praying could be good – is that you have to be careful about drawing blanket conclusions from survey questions.

Report 118

Report Publicity Survey B2B 118

ImPRessions - Crenshaw Communications

JUNE 28, 2022

Size and overhead matter, of course, but there are other factors, including how an agency sets its fees, how it bills, and how efficiently the team produces good work. Of course, large agencies have real advantages when it comes to hiring – fat salaries and big-name accounts, to name a couple. And it sometimes applies.

Agency 351

Agency Creativity Corporate Internal 351

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Wadds Inc.

JULY 16, 2022

This is a keynote speech that I gave this morning at a meeting of the Public Relations Council of India to celebrate World PR Day. It’s a great honour to have the opportunity to join this meeting of the Public Relations Council of India this morning. I have worked as a public relations practitioner for the past 25 years.

Publicity 52

Publicity Study Public Affairs Government 52

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

NFTs benefited further from press attention to the metaverse, driven by Facebook’s very public commitment and rebranding as Meta. Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. He had his own plans , of course.

Facebook 310

Facebook Crisis Employee Government 310

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy.

Leadership 147

Leadership Employee Company Internal 147

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. We will continue that discussion with three more strategies that we’ve seen modern communicators use.

Strategy 418

Strategy Media Advertising Advertising 418

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. Public relations is no different. Here’s my take on the current media landscape for public relations practitioners. Media change.

Publicity 119

Publicity Customer Service Community Internal 119

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. As with civilian PR, social media has assumed a dominant role in military public affairs. The research sought feedback on which elements of the course should be retained.

Public Affairs 87

Public Affairs Communications Radio Television 87

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. As Musk-watchers know, Tesla disbanded its internal PR group at some point last year (we’re not sure when, because there was no announcement and no confirmation from Tesla, naturally.)

Corporate 308

Corporate Communications Reputation Employee 308

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

This is an internal question that’s deceptively difficult for some companies. Public relations is fairly specialized. There are no right or wrong answers to this question, of course. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions.

Agency 234

Agency Energy Resources Internal 234

5W PR

JUNE 7, 2023

Interns should visit the company’s website and review their mission statement, values, and past projects. Brushing up on Basic Skills One of the most important things a new intern can do to prepare for a PR internship is to brush up on basic skills that will be essential to the job.

How To 88

How To Internal International Trends 88

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Of course, business leaders will attend relevant conferences even if they’re not speakers, but they gain extra prestige if they’re on stage, and being positioned with successful industry figures lends weight to their ideas and business brand.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 29, 2021

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Amazon has always been sensitive about bad PR around its treatment of workers, of course. Alabama union vote triggers reactive PR response.

Retail 310

Retail Twitter Banking Meeting 310

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Trade pubs may seem unglamorous, but they have their own kind of superpower.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

MAY 11, 2020

The latter is more difficult, of course. Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. One way to do it is through shrewd use of data. Compiling and repackaging existing data.

Data 234

Data B2B Survey Banking 234