ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual.

Social Media 344

Social Media Media B2B Leadership 344

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. How to make more sales, be more productive, cut costs and increase the ROI.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Courses are not only free, but can be done at the users own pace, allowing marketers to fit this around their already very hectic schedules.

Social Media 118

Social Media Trends Media YouTube 118

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Is Facebook still a good place to invest in social media marketing? Is Facebook still a good place to invest in social media marketing? Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Karen Freberg

MARCH 12, 2021

Of course, I was amused and I “felt seen!” Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. Here are the videos from the students: Team One: [link] , Team Two: [link] , and Team Three: [link].

Video 122

Video Exercises Creativity Twitter 122

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Polaris

NOVEMBER 20, 2014

creative agency. Struck by Caine’s inventiveness, he decided to make a video about the arcade. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. The video quickly went viral, racking up over 1 million views the first day alone. The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. Audio and video is broken up into packets and transmitted across the internet. Day 46 in lockdown. This is my sixth letter. It’s become a form of weekly therapy.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Smart diplomacy. Resourceful researching.

Creativity 120

Creativity Course Meeting Technology 120

Prohibition

JUNE 17, 2021

Facebook to introduce new audio tools similar to Clubhouse. Facebook is delving deeper into the development of audio and unsurprisingly, new tools which are coming to the platform will be audio focussed. Announced previously, Facebook is looking to mimic Clubhouse with its own audio room system within the platform.

Social Media 62

Social Media Reddit Trends Pinterest 62

Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. The purpose? Create a range of content to sponsor and showcase.

Education 42

Education Facebook Video Social Media 42

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Communications Conversations

FEBRUARY 11, 2022

” The campaign’s centerpiece, of course, is a 60-second ad that will run across broadcast TV and streaming services. Over on Insta, where they would surely reach that coveted younger audience, this is what they posted: The full 60-second video. The ad itself is interesting. Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. So yeah, video and then written content as well. The biggest story that connects to this in ad-tech right now is the Facebook boycott.

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

MARCH 28, 2018

But, H&R Block recently took this fairly boring event and made it pretty darn interesting by promoting and organizing “Tax Shred Live” on Facebook. Or, that the idea of two guitarists shredding for an hour-straight on Facebook was in the HRB marketing playbook? Of course not. But, here was the creative twist.

Social Media 95

Social Media Marketing Media Facebook 95

Communications Conversations

MARCH 27, 2020

Usage changing – Facebook & Instagram. In fact, we saw Facebook talk about having bandwidth issues last week (all we need is for social media to go down during this–can you imagine?!?!?). Similarly, Facebook’s use seems to be changing, too. We’re seeing uber-creative executions on TikTok, too.

LinkedIn 103

LinkedIn Instagram Twitter Facebook 103

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Video Guide.

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). It has a short video explaining how to make the masks. Here’s how BCBSMN promoted it on its Facebook page.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

Maxim Behar

NOVEMBER 13, 2023

About a year ago someone attacked Big Sha on Facebook and I defended him. I sent it in a raw version before we made the video to a few friends of mine - Martin Zahariev, Igor Markovsky, and Petyo Punchev. Host: But there will be people who will like it of course. These are creative projects that are super interesting.

Radio 59

Radio Film Writing Creativity 59

Karen Freberg

JUNE 9, 2020

A video that is professionally produced and created by the best of the best. My good friend Joey Wagner has a video production company called Silent Wolf Productions , and for the longest time, I have been a fan of their work. In the main video, you can see the tumbler on my office desk. Animation text video.

Strategy 59

Strategy Marketing Video Course 59

Communications Conversations

SEPTEMBER 19, 2019

None of the existing work is going anywhere and now you’re asking them to add an entirely new platform that’s reliant on uber-creative ideas + video to make an impact? TikTok isn’t quite as user-friendly as the Facebooks and Twitters of the world. –part of TikTok’s partnership with the NFL?

Brand 60

Brand Branding Pinterest Case Study 60

Karen Freberg

DECEMBER 18, 2019

I will of course have my designated hashtag for the class (#Freberg20) which is consistent with how I have approached my classes before. articles, blog posts, videos, etc) and create blog posts on various subjects. This was based on the work I have seen Dennis Yu do with his one minute videos (thanks, Dennis!).

Social Media 52

Social Media Media Video Course 52

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Maxim Behar

JULY 5, 2023

Social media has given billions of people the opportunity to communicate with each other, to exchange information, and this has, of course, also contributed to a greater interest in interesting, exotic, and foreign cuisines, specialties. Maxim: Well, not just with history, but with different cultures, civilizations, people.

Radio 52

Radio Hotels Course Social Media 52

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

NOVEMBER 16, 2017

Sending images and videos along with your press release is a fantastic way to increase visibility as it will mean that your press release will also be indexed by media search services like Google Images. With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore.

SEO 174

SEO Engineering Google Writing 174

Karen Freberg

JULY 10, 2019

Second, she has already taking my PR class this fall, and we will be working with Facebook as our class client. This will give her an incredible opportunity to be able to work on a project in influencer marketing as well as be able to list she’s been able to work with Facebook as a client. Hope you all are having a great day!

Marketing 51

Marketing Ethics Study Case Study 51

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Creativity will continue to play an important role, of course. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013.

Instagram 84

Instagram Video Social Media YouTube 84

Flatiron Communications

JULY 5, 2022

The above video captures the session I moderated titled “Play-to-Earn: Creative Ways to Make Money.” Will TikTok put Insty or Facebook out of business? Edwin and I had a fabulous conversation, which I captured on video from a private room in Collision’s exceedingly noisy Speaker’s Lounge.

Hotels 36

Hotels Web Conference Video 36

Communications Conversations

JULY 29, 2015

A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. They then took video/photos of the installation via drone and then shared those pics and videos on Nordstrom social media channels. Leave it to the Bullseye to use Instagram and Facebook data to build the perfect dorm room!

Instagram 60

Instagram Brand Branding Creativity 60

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0