ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. Not prioritizing video in content mix.

Social Media 323

Social Media B2B Media Video 323

Konnect Agency

NOVEMBER 14, 2022

Influencer Marketing Agency Breakdown of Video Content Evolution. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms. Recommendations for Activating Video with an Influencer Marketing Agency.

Video 98

Video Agency Strategy Marketing 98

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Amplification.

Storytelling 137

Storytelling Video Strategy Analytics 137

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling. Video content on TikTok.

Video 62

Video Social Media Media Instagram 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Cision

MARCH 31, 2015

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. But is Facebook the best network for this initiative?

Facebook 120

Facebook Social Media Mobile Local 120

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

MARCH 14, 2016

Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Jeff shared his tips on using video content to drive leads and engage customers. Know your audience.

Video 120

Video Trends Software Brand 120

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native video advertising builds on the premises found with video and native advertising. Facebook already penalizes links to external videos.

Video 120

Video YouTube Mobile Advertising 120

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 92

Brand Branding Instagram Video 92

5W PR

MAY 2, 2023

Facebook Facebook offers various tools for companies to promote their products or services, such as sponsored posts, ads, and groups. These tools can target specific demographics using Facebook’s capabilities. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. These features make it easier to see the most popular videos and also introduce new editing capabilities to simplify and speed up content creation.

Instagram 62

Instagram Twitter Social Media B2C 62

Communications Conversations

JULY 22, 2016

By now, most of us know that video is completely taking over Facebook. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo ). But, thanks to a new piece of functionality recently rolled out by Facebook, brands still have an opportunity to immerse their fans using PHOTOS like never before.

Facebook 60

Facebook Brand Branding Tourism 60

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

5W PR

APRIL 7, 2023

These can include creating video content, offering meal plans, and harnessing the power of influencer marketing. Video Content Food bloggers can attract a larger following by creating engaging and shareable video content. Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram.

Film 88

Film Video YouTube Instagram 88

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women. Education on a topic.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Networking skills.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack.

Brand 284

Brand Branding Small Business Retail 284

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

Prohibition

SEPTEMBER 17, 2021

A creative and engaging campaign to support Black Sheep Brewery’s Harrogate Town partnership. Video content and photography. To showcase the partnership in an engaging and creative way we directed and produced a humorous video that announced the sponsorship and showcased the brand. An engaging and creative video.

Video 62

Video B2C Advertising Advertising 62

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Beyond PR

JUNE 23, 2016

The popularity of online video personalities is on the rise. Her videos feature over-the-top baking with an Irish flair, and have garnered more than 57 million views and counting. During a recent ProfNet #ConnectChat , Stafford elaborated on the importance of multichannel video creation and consumption. “We

Video 73

Video Marketing YouTube Comparison 73

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. PR tech mentions Video makers.

Analysis 144

Analysis Tools Software SMB 144

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. The launch of LinkedIn Marketing Labs. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Is Facebook still a good place to invest in social media marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JULY 14, 2016

Live video. I decided what better way to learn about live video than from a video pro himself. He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: People are scared of video.

Video 0

Video Facebook YouTube Consumer 0