Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Organizations should integrate PR teams into strategy meetings alongside legal and marketing to eliminate silos and ensure alignment in strategy and in messaging.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. PR tech mentions.

Software 154

Software Tools Print Technology 154

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Technology doesn’t sleep. In multiple mediums.”.

Communications 122

Communications Crisis Internal International 122

Flack's Revenge

JANUARY 10, 2019

In particular, expect to see smaller affinity networks that meet both virtually and physically. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. The case study says the Cisco AR catalog has more than 2,500 weekly users.

Case Study 98

Case Study B2B Study Marketing 98

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. Google Analytics is Dead as We Know It: Meet Universal Analytics. Image: Trey Ratcliff via Flickr, CC 2.0.

Analytics 75

Analytics SEO Google Facebook 75

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Harness tech — Technology has made markets broader. How was she going to make it rain?

How To 40

How To Case Study Technology Conference 40

Waxing UnLyrical

DECEMBER 21, 2012

I was at a meeting in Boston back in the 1980s, when an energetic young visionary paced the stage and talked excitedly about a new concept in computers… the Apple Macintosh. The suspicion with which it was greeted brought back memories of the debut of each of the technological wonders that I’ve experienced.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. Sometimes, it feels like paid media budgets are invincible. It’s time for action.”

Media 57

Media Advertising Advertising Measurement 57

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. But this disrupting class will take time to mature and will struggle to scale growth and meet demand in the short term. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

OCTOBER 15, 2023

Come meet my PR." We have a bi-annual meeting at the House of Lords. I go to meetings all over the world all the time. Maxim: Every morning I drive my little car to the office and think about who I will meet, what I will say to him, how I will greet him. Tell us an interesting story from those meetings.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article.

Meeting 65

Meeting Automotive Engineering Media 65

Waxing UnLyrical

JULY 13, 2015

Why: “In the 21st century internal communications environment, trusted advisor status is earned not only for consultative skills, but for genuinely meeting your leaders half-way (or more!) area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 40

Internal International Communications Employee 40

Flatiron Communications

AUGUST 30, 2015

to Alphabet, apparently, BMW owns the alphabet.com domain , so Google went with https://abc.xyz for its new web address. More significantly, building awareness for a newly named company can be costly, especially for a corporate parent with no previous name recognition. Think Textron or United Technologies.”

Twitter 28

Twitter Google Financial Comparison 28

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks. How do you think an ever increasing growth in technology will change the marketing sector?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. Though it broke no laws, its representation of controversial clients has at best shown an inconsistent adherence to its own stated corporate values. It’s usually best to expose all the bad news at once.

Banking 257

Banking Facebook Reputation Crisis 257

Bianchi Biz Blog

MAY 11, 2023

The online application process facilitates multiple entries by offering a Web-based mechanism for team editing and reviewing. Alternatively, each business unit can initiate individual applications and send invitations to a corporate coordinator to review/edit prior to submission.

Automotive 83

Automotive Mobile Engineering YouTube 83

Maxim Behar

JANUARY 24, 2022

About 27 years ago, Maxim from proudly launching a one-man-show company in a one-room rented apartment of a friend to owning a leading Public Relations and Social Media company, is streaming like water; partnered with one of the largest international US-based PR corporations, Hill+Knowlton Strategies with hundreds of clients from all over the world.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach.

Social Media 90

Social Media Trends Communications Crisis Management 90

MaccaPR

JANUARY 4, 2018

In our 21 years of client experience at Maccabee, the single most effective step that clients can take to endear them to us is to be transparent – sharing their marketing plans, giving us access to web traffic and other analytics, introducing us to their salespeople, distributors, wholesalers and even their CEO.

Agency 0

Agency Advertising Advertising Leadership 0

Stuart Bruce

MAY 3, 2016

And then as I was a judge of the SABRE Awards I had a meeting with Paul Holmes, founder of The Holmes Report and for the first time saw a Surface Book in the wild. Suddenly I understand just why the Apple fan boys and fan girls can fall in love with a piece of cold, hard technology. And I wanted one again.

Local 60

Local Writing Reddit Web 60

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. We also have a philosophy of “continuous recruiting” – I’m always meeting with people even if we don’t have an opening. Today most of our clients are web-based companies, and many are startups.

Agency 100

Agency Advertising Advertising Twitter 100

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work. Assign project teams.

How To 60

How To Software System Employee 60

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7 billion people. billion are connected by mobile phone.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Fuel

OCTOBER 16, 2018

Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. That’s why it’s a good idea to send your email over early in the morning before the rush to meet the deadline hits. I looked high and low on the company’s web site and could only locate the company’s main office number.

Web 40

Web Pitching Local Report 40

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. First, never underestimate the value of meeting your public face-to-face. It’s that control thing again.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40