Communications Conversations

DECEMBER 13, 2017

Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. 3 — Do you have resources and people you can call on to help with the technical aspects?

Corporate 103

Corporate Banking Resources Radio 103

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. As professionals in an ever-evolving field, those of us in PR, especially tech PR, must adapt to new technologies, platforms, and trends. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Stuart Bruce

JULY 16, 2014

Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10.

Blogging 144

Blogging Writing Guidelines Film 144

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology.

Software 150

Software Measurement Analytics Data 150

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology.

Reputation 78

Reputation Web System Data 78

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Ensure better compliance and corporate governance. The industry is more complex, yet agile, than a few years ago. The IR landscape is constantly changing.

Strategy 78

Strategy Technology Tools Government 78

Critical Mention

MARCH 23, 2021

With this integration, Critical Mention clients can now: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Analytics 154

Analytics Google Radio Web 154

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Content picks.

Software 88

Software Print Tools SEO 88

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148

Cision

JULY 27, 2017

Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology.

Blogging 80

Blogging Publicity Marketing Survey 80

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly?

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. PR tech mentions.

Software 152

Software Tools Print Technology 152

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. Stay tuned!

Analytics 96

Analytics Software Technology Data 96

Critical Mention

DECEMBER 20, 2018

As the first generation to be born with the greatest technological advancements of the past century at their fingertips, they are a fascinating generation. Here are just a few things we can learn from them: Using technology to multi-task. Poorvi Adavi is a freelance web content writer and editor in South Bay, California.

YouTube 69

YouTube Technology Web Trends 69

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Crafting impactful messages is another key aspect of brand narrative control. Strategic management of content distribution and publication is also crucial.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Technology doesn’t sleep. In multiple mediums.”.

Communications 120

Communications Crisis Internal International 120

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. The panel has created a crowdsourced database of automation and AI tools used in PR with an app and web site in development.

Ethics 60

Ethics Technology Analysis Tools 60

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 113

Software Tools Publicity System 113

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Positioning is what you are and what people believe you are.

Software 97

Software Comparison Measurement Content Marketing 97

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I do have a sense of humor. Signal AI Acquires Kelp . Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Cision

NOVEMBER 30, 2016

But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

Communications Conversations

AUGUST 27, 2019

According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” Technology has changed communication behaviors, too. How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web? Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

NewsWhip

NOVEMBER 3, 2021

While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. NPR was successful in reporting on corporate America’s response to the minimum wage debate. The top story categories. This segment was led by the likes of Amazon, Parler, Facebook, and Apple.

Brand 88

Brand Branding Healthcare Report 88

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20