Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. Look for process on core programs – the foundation programs of media relations, content development or content distribution. To the contrary, $10,000 in a small firm is is a big chunk of business.

Corporate 60

Corporate Communications Web Creativity 60

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. It may be good for your corporate ego to generate billions of YouTube views, but without a clear goal and call to action, what's the point – really?

Viral 120

Viral Social Media YouTube Small Business 120

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. 5) Is there a value to PR and communications that you feel sometimes goes under-recognized by the business? .

Brand 109

Brand Branding Reputation Corporate 109

Sword and the Script

NOVEMBER 23, 2019

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. 4) You don’t measure. 6) You think Social Media means watching TV and having a beer. 1) You have no plan! 2) Your stories are BORING.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. A Simple Measure of Marketing Many Businesses Miss. Half the battle in business is showing up every day in relentless pursuit of excellence.

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s your best tip for measuring PR? What’s the most valuable KPI to track in your opinion and why? weekly or monthly).

Pitching 63

Pitching Consumer How To Meeting 63

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Marketing predictions. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169

wiredPRworks

FEBRUARY 12, 2018

Are you ready to create buzz for your speaking business by using innovative tools to attract attention, generate leads, drive sales, and connect with your community? A digital pioneer forging new frontiers, Barbara founded Social Media Club Chicago in 2008 and led a team to produce over 60 events. BarbaraRozgonyi.com.

Case Study 40

Case Study Conference Reputation Small Business 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

wiredPRworks

NOVEMBER 22, 2016

Own a business? Check out these #givingTuesday ideas for small business. Here at CoryWest Media, we use a WIRED strategy map: Words/messages, Intentions/goals, Routes/relationships, Experiences/stories and Design in 3D: digital, direct and dynamic. What will do differently in 2016? Download the #GivingTuesday toolkit.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

OCTOBER 21, 2019

When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net. Whatever the agency’s setup, working with one can help with the challenges presented by starting an influencer marketing campaign from the ground up.

Agency 74

Agency Marketing Analysis Viral 74

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. They write about hires, mergers and events in the business community. The local tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write media pitches about a firm and send them onto journalists. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. Will social media be used?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Something that puts your business at risk of being destroyed or driven out of business entirely.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. One of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: [link].

Storytelling 53

Storytelling Data Journalism Resources 53

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Dr. Heather Yaxley. David Sawyer.

Communications 104

Communications Community Measurement Study 104

PR 20/20

OCTOBER 9, 2018

Social media stems from the blog, and also fills our content calendars for our social channels. A: Our biggest challenge is that we’re really a small business trying to do big things. Also be ready to show how you’re going to measure the success of the programs.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52