Stephen Waddington

AUGUST 31, 2020

The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. Planning for further lockdowns and Brexit Schools and universities returning present a risk of localised breakouts.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Companies saw the power of these activist groups and began hiring specialists who could use the same tools and strategies to protect corporate interests. Looking to the past.

System 189

System Public Affairs Employee Nonprofit 189

PRSay

OCTOBER 16, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. 3, Americans will cast their votes for President and for state and local candidates. This year’s theme is “Transforming the Landscape.” which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

OCTOBER 21, 2021

The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.”. During a virtual keynote presentation on Oct. Our present operating system is: Centralized (seeing an erosion of trust, points of failure). Siloed (company A, B, C).

System 78

System Government Local Technology 78

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. At the risk of sounding old, 2010 seemed like just yesterday.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 149

Communications Employee Leadership Writing 149

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Take the politics out of it,” she said.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

JUNE 9, 2021

When announcing the suit, Healy said in a statement that “Publicis convinced doctors to prescribe more OxyContin [an addictive, opioid pain reliever that presents a high risk of overdose and death] to more patients as the opioid epidemic was raging. For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 166

Crisis Ethics Publicity Marketing 166

Sword and the Script

JULY 16, 2019

As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back. It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals.

Publicity 93

Publicity Survey Local Writing 93

Barokas

DECEMBER 20, 2017

Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. Wherever your local association is, there’s an SAE for you. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable.

Construction 68

Construction Healthcare Leadership Local 68

Communications Conversations

JULY 12, 2018

Yet, I continue to hear from people who have to essentially beg to attend a $600 local event. Or, people who have to make a presentation to leadership to get funding for an annual $375 PRSA membership. The answer is probably painfully easy: On the corporate side, PR/social folks are support staff.

Training 60

Training Employee Company Analytics 60

Waxing UnLyrical

APRIL 5, 2018

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. Laurence D. Most businesses do not have a set budget line for donations to charity.

Nonprofit 53

Nonprofit Community Employee Energy 53

PRSay

FEBRUARY 28, 2023

According to the American Press Association , “Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.” He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 172

Report Local Media Pitching 172

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession.

Leadership 60

Leadership Groups Employee Industry 60

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” They actually said, “Oh, we need to make a change in your account leadership.” It’s the whole leadership team asking me to explain myself. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts.

Ethics 71

Ethics Agency Journalism Corporate 71

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. And it goes beyond products. And I’m not the only one.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

APRIL 13, 2017

I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. Our goal is to not only award the scholarships but also to connect all applicants with local corporations, agencies, and non-profits that are looking for smart, ambitious interns.

Case Study 113

Case Study Study Analytics Meeting 113

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And when it was his 90th anniversary I called him to congratulate him and I said, "In 2-3 months I'll be coming to Shumen tell me what to bring you for a present." I was in London a few days ago and I saw the locals.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. The award is presented to 34 graduates who have distinguished themselves throughout their collegiate life.

Sports 0

Sports Leadership Internal International 0

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

NOVEMBER 20, 2014

In their book, Fitzpatrick and Valskov present a well organised, managerial perspective of IC where communication is seen as important in adding strategic value by influencing employee behaviour. Earnshaw’s text is in agreement arguing for a “proper place on the organization chart” and a role in management decision making.

Employee 77

Employee How To Internal International 77

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. Bridging the gap of human connection that goes beyond economic and corporate status.” Illustrating values, thought leadership or the value and use of products or services through an organized campaign of shared anecdotes.”

Storytelling 132

Storytelling Communications Survey Case Study 132

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Another interesting number in the earning presentation is the total addressable market (TAM). Cision has cycled through most of its leadership team under the current equity holders.

Software 121

Software Case Study Advertising Advertising 121

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Communications Conversations

AUGUST 5, 2019

I wrote about this trend in my recent 2019 trends presentation. In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. That’s leadership.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press.

Media 136

Media Mobile Telecommunications Pitching 136

Communications Conversations

AUGUST 31, 2018

And most of all, I get to be more present in my life and the lives of those I love. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. I think my background as a journalist plays well in corporate communications/PR.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. . “Giving it all away for free detaches me from outcomes. I don’t strain and strive much now.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. This may seem a bit self-evident, but, in our experience, can be easily overlooked in the rush to start content promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. All types of organizations are using senior PR talent in Canada.

Study 99

Study Measurement Survey Education 99