Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Bianchi Biz Blog

AUGUST 17, 2023

Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. And maybe you will!

Automotive 77

Automotive Mobile Technology Resources 77

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism. Skip the dry, boring and bland corporate descriptions. Attend Events.

How To 60

How To Media Journalism Corporate 60

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Should PRos only be pitching individual journalists? I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

Bianchi Biz Blog

OCTOBER 5, 2020

I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you? But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. 5 solo PR pros share how they structure their work day.

Meeting 98

Meeting Writing Pitching Case Study 98

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. I have written or edited tens of thousands of stories over my 34 years of professional journalism, so it’s hard to narrow down this list. I have been in journalism my entire life.

Automotive 65

Automotive Web Meeting Media 65

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). What advice do you have for public relations pros who might want to pitch their client’s story to Star Tribune Magazine ? “We Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Pitching Via Twitter. Don’t pitch them right away. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

Deirdre Breakenridge

NOVEMBER 8, 2015

During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film! Meme’s used quotes snagged from the interview transcripts and key marketing messaging.

Film 150

Film Social Media Video Writing 150

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. What advice do you have for PR people that want to pitch you? Try telling the story of what it’s like driving a truck to professional truck drivers.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Bad Pitch Blog

NOVEMBER 29, 2009

Did you send the same pitch to everyone? Did you tell your clients not to be prepared for interviews? How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Look at your agenda for the interview. You''re forgetting the basics. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. They interview their clients and staff and will educate, entertain and inform with their content. 5) You don’t network or pitch. 2) Your stories are BORING.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. .”

Ethics 71

Ethics Agency Journalism Corporate 71

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

MaccaPR

OCTOBER 28, 2014

Many corporate CEOs would love to give a TED talk, as you have – what advice do you have for aspiring TedX speakers? Our agency recently spied an opportunity from a Wall Street Journal online editor seeking consulting stories from financial advisors. Stand out from the other pitches. Source: Amazon ). One example?

Interviews 54

Interviews Financial Social Media Crisis 54

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

Bad Pitch Blog

JULY 7, 2009

You’ve got to pitch hard and be not mysterious about what you want or what placement you’re looking for. Journalists and online types interview you because they need information and new story ideas. If you think I’m on a media Jihad, do a quick Nexis search on Comcast Corporation. But you already knew that.

Pitching 40

Pitching Report Corporate Journalism 40

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

Report 170

Report Local Media Pitching 170

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Mindful Marketing

JANUARY 26, 2017

Ian Bruce, VP corporate marketing at MongoDB predicts that “The pressure to find measurable returns for advertising and PR will continue. Caldwell, a Director at Corporate Ink , agrees, saying “More than ever, companies are looking for concrete results from their marketing spends. Cheers to a productive 2017! .

Measurement 25

Measurement Marketing Journalism Tools 25

Bad Pitch Blog

APRIL 2, 2008

It sounds like you never did journalism as a career (and that experience really informs my media relations work), so here are a few bullet points I think may help you: And here is where this soft and yucky tirade becomes a bit of disingenuousness.* 1 rule of pitching a reporter is to put yourself in her position.

Report 40

Report Pitching Interviews Journalism 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people.

Newspapers 52

Newspapers Social Media Ethics Travel 52